tag:blogger.com,1999:blog-4907978936793169692024-03-14T10:48:31.287+13:00The PR PulseWhat's hot and what's not in the world of communications?Unknownnoreply@blogger.comBlogger34125tag:blogger.com,1999:blog-490797893679316969.post-79891111978627036862013-02-22T13:43:00.000+13:002013-02-22T15:22:03.370+13:00Kim Dotcom - PR Puppetmaster or Defender of the Internet?<span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"></span>
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<span style="font-family: Arial, sans-serif;">With the
launch of </span><a href="http://www.blogger.com/www.mega.co.nz%C2%A0" style="font-family: Arial, sans-serif;">www.mega.co.nz </a><span style="font-family: Arial, sans-serif;">it seems
larger-than-life internet mastermind, German Kim Dotcom is well on his way to
rebuilding his empire (but it has not gone down without </span><a href="http://techday.com/netguide/news/kim-dotcoms-mega-mission/158097/" style="font-family: Arial, sans-serif;">a few
hiccups</a><span style="font-family: Arial, sans-serif;">).</span><br />
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<span style="font-family: "Arial","sans-serif";">Kim Dotcom
sprang to fame on 20 January 2012 when his Coatesville mansion, north of
Auckland, New Zealand was dramatically raided by 70 New Zealand Police officers
in cooperation with the FBI.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">The source
of the drama was Kim Dotcom’s ‘MegaUpload’, a file-sharing website that had
owners and associates indicted in the US weeks earlier for criminal copyright
infringements, racketeering and money laundering. The US Department of
Justice declared the entire operation a “mega conspiracy” and millions of
dollars of assets we confiscated during the raids.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">A media
storm ensued; questioning whether the FBI had any right to be operating in New
Zealand; and why MegaUpload was being targets when hundreds, if not thousands,
of far bigger file-sharing sites were allegedly “guilty” of the same
charges.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">Was Kim
Dotcom targeted for his outspoken nature and lavish personal life to be the
global scapegoat for internet copyright infringement?<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">If so, it
seems Dotcom's captors bit off more than they could chew, with
hashtag #FreeDotcom trending on Twitter in record time after his arrest.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">Fast-forward
one year and Dotcom threw a lavish party at his Coatesville mansion to
celebrate the launch of a “Privacy Company” that’s “BIGGER. BETTER. FASTER.
STRONGER. SAFER.” – the encrypted file-sharing site, Mega. It also has the
added benefit of being so private that even Mega don’t know what their users
are uploading – a very handy ‘out’ for when the content of Mega undoubtedly
comes under fire again.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">When it
comes to Dotcom, the colourful events that surround him and his virality with
both traditional and social media, it begs the question of is this the chicken
or the egg?<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">Is Dotcom
simply a charismatic personality who attracts support and attention? Or is he
the puppetmaster behind a strategic PR campaign?<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE6mkQ8o-i8AZrU2ftQepHAzaeFHmQb8r6Q0RsebKhAsM1AimCMx5MUSsQV2kp0U7T6k0eKFqC740cjn8A5mxbTZp2g-ofawmxOix_iSuCAGQjWsHh00bWgrtrcrs5yWjsSVs8AFxvEjrL/s1600/Mr+President+YouTube.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE6mkQ8o-i8AZrU2ftQepHAzaeFHmQb8r6Q0RsebKhAsM1AimCMx5MUSsQV2kp0U7T6k0eKFqC740cjn8A5mxbTZp2g-ofawmxOix_iSuCAGQjWsHh00bWgrtrcrs5yWjsSVs8AFxvEjrL/s1600/Mr+President+YouTube.jpg" width="320" /></a><span style="font-family: "Arial","sans-serif";">He was
making music while imprisoned and released video interviews that give an
appealing logic for his case. In the wake of <a href="http://www.youtube.com/watch?v=8CvRSZxqk_I">John Banks' </a>alleged <a href="http://www.stuff.co.nz/national/politics/7671693/PM-refuses-to-sack-John-Banks">political
skulduggery</a>, Dotcom fed the fire with a YouTube song titled
'Amnesia'. He even released a song <a href="http://www.youtube.com/watch?v=MokNvbiRqCM">appeal to President
Obama </a>demanding he reform internet piracy laws.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">In
Dotcom’s words “the war for the internet has begun” and his name is now
synonymous with internet user rights - a hot-button global issue that grows
more and more complex with every IT innovation.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">The <a href="http://www.facebook.com/freekimegaupload">‘Free Kim Dotcom’ Facebook
Page </a>has almost 10, 000 fans and has evolved into a news aggregator
for controversial arrests surrounding IT infringements. It has followed the
arrest of <a href="http://www.wired.com/threatlevel/2013/01/more-chargesfor-barrett-brown/">Barrett
Brown</a>, who now faces 100 years imprisonment for his involvement with the
faceless ‘hacktivist’ collective, <a href="http://en.wikipedia.org/wiki/Anonymous_(group)">Anonymous</a>. It also
delves into the <a href="http://www.slate.com/articles/technology/technology/2013/02/aaron_swartz_he_wanted_to_save_the_world_why_couldn_t_he_save_himself.single.html">tragic
suicide of Aaron Swartz</a>, a talented computer programmer and self-proclaimed
applied sociologist. He ended his life after an exhausting two year court
battle for an indictment of wire and computer fraud.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">While
Dotcom often handles his accusations with humour and wit, he is at the heart of
a very serious issue and the outcome of his case could set the precedent for
future court battles. Is he truly passionate about his cause, or is he simply
‘saying all the right things’ to turn the tide in his favour?<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";">Kim
Dotcom’s extradition hearing is scheduled to begin 14 August 2013 and we will
be waiting with bated breath to see which way the jury swings.<o:p></o:p></span></div>
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<span style="font-family: "Arial","sans-serif";"><br />
By Bridget Bisset<o:p></o:p></span></div>
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<!-- AddThis Button BEGIN --><script type="text/javascript">var addthis_config = {"data_track_clickback":true};</script><a class="addthis_button" href="http://addthis.com/bookmark.php?v=250&username=markompr"><span style="font-family: Arial, Helvetica, sans-serif; font-size: x-small;"><img alt="Bookmark and Share" height="16" src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" style="border-bottom: 0px; border-left: 0px; border-right: 0px; border-top: 0px;" width="125" /></span></a><script src="http://s7.addthis.com/js/250/addthis_widget.js#username=markompr" type="text/javascript"></script> <!-- AddThis Button END -->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-60821812857652450262013-01-24T15:41:00.001+13:002013-01-24T15:41:19.805+13:00New Year Conferences for PR Self Improvement<div>
<span style="font-family: Arial, Helvetica, sans-serif;">It's nearing the end of January, some of you will have already started your New Year's resolutions ... some may have already fallen by the wayside ... Among all the focus on health, fitness, relationships and hobbies; don't neglect your career resolutions.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Give your 'job-life' a boost at one of the many Communications, Marketing and Social Media courses and conferences coming up in the next couple of months!</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;">__________________________________________________________</span><span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><br />
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<i><u><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.ticketmaster.co.nz/The-Social-Media-Breakfast-brought-to-by-The-Flying-Social-Network-tickets/artist/1810617?tm_link=edp_Artist_Name" target="_blank"><b>The Social Media Breakfast by The Flying Social Network</b></a><o:p></o:p></span></u></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu4Q9n1Vu-J8HTGrRXD40x3zjnwRantAcDEYEM0cu_pMhsTOu_BsHfgqFA-iwR6iVr4YYDuAdR_ywKXl1u_vuFIvTo3rYjn39uAB3LoJMnTSuzphnZDcTAkE-bPV9kyhJY9IQgWUfxd_tQ/s1600/SocialMediaBreakfast.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="81" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu4Q9n1Vu-J8HTGrRXD40x3zjnwRantAcDEYEM0cu_pMhsTOu_BsHfgqFA-iwR6iVr4YYDuAdR_ywKXl1u_vuFIvTo3rYjn39uAB3LoJMnTSuzphnZDcTAkE-bPV9kyhJY9IQgWUfxd_tQ/s1600/SocialMediaBreakfast.jpg" width="200" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">“Understand how digital is increasingly a part of everything we do and how Obama for America leveraged this to connect with tens of millions of people, understand why your business needs to be online and how to utilise social media platforms including Facebook and Twitter to drive revenue and build customer engagement and brand loyalty and find out what the future looks like for social media”<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Is a great opportunity to ask industry experts about social media marketing and how you can best use it to boost business.</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><b><br /></b></span>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>When: </b>Wed 13 Feb 2013, 07:00 AM<o:p></o:p></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Where:</b> Viaduct Events Centre, 161 Halsey Street, The Viaduct, AKL<br /><b>Cost:</b> $75</span></div>
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<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;">__________________________________________________________</span></div>
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<i><u><span style="font-family: Arial, Helvetica, sans-serif;"><b><a href="http://www.eventfinder.co.nz/2013/exploring-social-media/auckland/western-springs" target="_blank">Exploring Social Media</a></b></span></u></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgJ1GksME4Kcrd7NTcUUe7_EqKFsrnfC5YCg-sHSYRfojN-v5k5Q04SgKFUZGn-mwv-Tyo9gH9s5KYdPf3dUltiFlimR5PbXUmOCHiyml4xRJFZ1zUJX-VeLMYjmKctfDuYCtYRSJKJi0P/s1600/leisuretimelearningjpg.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="191" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhgJ1GksME4Kcrd7NTcUUe7_EqKFsrnfC5YCg-sHSYRfojN-v5k5Q04SgKFUZGn-mwv-Tyo9gH9s5KYdPf3dUltiFlimR5PbXUmOCHiyml4xRJFZ1zUJX-VeLMYjmKctfDuYCtYRSJKJi0P/s1600/leisuretimelearningjpg.jpg" width="200" /></span></a></div>
<span style="font-family: Arial, Helvetica, sans-serif;">“We will be taking a tour of the rapidly changing landscape of Social Media sites including Facebook, Twitter, Linked In and Google Plus. Learn how to make the most of these services from both a business and a personal perspective. The importance of managing your personal information well on the internet will be included.”<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Course will be led by Christiaan Buijsers. He has 21 years IT experience and has been teaching computing-related courses for adults for over 15 years.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Date:</b> Sat 2 Mar</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><b>Time:</b> 9:00am–12:00pm<br /><b>Where:</b> Western Springs College, 100 Motions Rd, Auckland<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Cost:</b> Standard tickets are $36.00 (Booking fees may apply)<br /><b>Restrictions:</b> R15<o:p></o:p></span></div>
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<i><u><span style="font-family: Arial, Helvetica, sans-serif;"><b><a href="http://smk.net.au/training/product/social-media-strategy-online-crisis-management-auckland/292?gclid=CPWK6s616bQCFUodpQod3C8AcQ" target="_blank">Social Media Strategy & Online Crisis Management</a></b></span></u></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8o8aqplcXf72gj6HP1w-zaZGSY8yrQNmU0vE5NWuCWB3sLVGcXACiJYMBIqKVuHFNp_27HPc62FOHBesTG51Ru1c-nnmGuvmYzae005OI_ipn7Kox23sg8o4ZgSXqQiO4TLENm-jDtHD2/s1600/400x300-resizeInto-smk_vertical_CMYK_logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8o8aqplcXf72gj6HP1w-zaZGSY8yrQNmU0vE5NWuCWB3sLVGcXACiJYMBIqKVuHFNp_27HPc62FOHBesTG51Ru1c-nnmGuvmYzae005OI_ipn7Kox23sg8o4ZgSXqQiO4TLENm-jDtHD2/s1600/400x300-resizeInto-smk_vertical_CMYK_logo.jpg" width="200" /></span></a></div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">“Create Social Media Campaigns Which Create BUZZ</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Inspiration and case studies drawn from a mixture of the most creative and engaging campaigns around</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Start Seeing ACTUAL Results</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Effectively evaluate social media activity using the latest social media monitoring, measuring and evaluating practices & see actual ROI</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Protect Your Brand In A Social Media Crisis</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Mitigate reputational threats and risks to the business using online crisis frameworks</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Manage Negativity In Social Media Confidentially & Compliantly</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Learn online community management best practice, understand the most threatening legal pitfalls and how to tackle</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Dictate Your Own Social Media Strategy</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">SMK provides framework to dictate and direct your own campaigns, rather than delegating them to third parties”</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;">Suitable for professionals involved with: Marketing / Public Relations / Communications / Digital marketing / Internal comms / E-commerce (from manager to executive level).</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Dates:</b> Thursday 7th March and Friday 8th March 2013<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Time: </b>9.30 - Welcome Reception<b> | </b>10:00 – Start<b> | </b>16:30 - Finish (each day)</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Location:</b> TBC<o:p></o:p></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Cost:<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>2 DAYS:</i> $1895 (Full Price) | $1594 (Early bird)<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>1 DAY:</i> $995 (Full Price) | $837 (Early bird)<o:p></o:p></span></div>
<div class="MsoPlainText">
<span style="font-family: Arial, Helvetica, sans-serif;">[Early Bird Offer only available if booked before expiry date]<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* All Prices exclude GST<o:p></o:p></span></div>
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<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;">__________________________________________________________</span></div>
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<i><u><span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://smk.net.au/training/product/how-to-develop-an-integrated-online-mobile-marketing-strategy-auckland/294" target="_blank"><b>How To Develop an Integrated Online & Mobile Marketing Strategy</b></a></span></u></i></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8o8aqplcXf72gj6HP1w-zaZGSY8yrQNmU0vE5NWuCWB3sLVGcXACiJYMBIqKVuHFNp_27HPc62FOHBesTG51Ru1c-nnmGuvmYzae005OI_ipn7Kox23sg8o4ZgSXqQiO4TLENm-jDtHD2/s1600/400x300-resizeInto-smk_vertical_CMYK_logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="175" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8o8aqplcXf72gj6HP1w-zaZGSY8yrQNmU0vE5NWuCWB3sLVGcXACiJYMBIqKVuHFNp_27HPc62FOHBesTG51Ru1c-nnmGuvmYzae005OI_ipn7Kox23sg8o4ZgSXqQiO4TLENm-jDtHD2/s1600/400x300-resizeInto-smk_vertical_CMYK_logo.jpg" width="200" /></span></a></div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">“Develop a fully integrated digital marketing strategy including: online, social and mobile</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Start seeing real ROI from your digital spend</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Reduce waste and inefficiency in your activity</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Understand and appreciate the role of different digital media and mediums in the customer journey</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Have the confidence to brief and manage your agencies or other digital third parties”</span></li>
</ul>
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<span style="font-family: Arial, Helvetica, sans-serif;">Suitable for professionals involved with: Marketing / Public Relations / Communications / Digital marketing / Internal comms / E-commerce (from manager to executive level).<br /><br /><b>Dates:</b> Monday 4th March and Tuesday 5th March 2013</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Time: </b>9.30 - Welcome Reception<b> | </b>10:00 – Start<b> | </b>16:30 - Finish (both days)</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Location: </b>Karstens<b>, </b>Rydges Auckland<b>, </b>59 Federal St Cnr Kingston Street, Central City, Auckland, 1010<b><o:p></o:p></b></span></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Cost:<o:p></o:p></span></b></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>2 DAYS:</i> $1895 (Full Price) | $1594 (Early bird)<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>1 DAY:</i> $995 (Full Price) | $837 (Early bird)<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">[Early Bird Offer only available if booked before expiry date]<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">* All Prices exclude GST</span></div>
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<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;">__________________________________________________________</span></div>
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<i><u><span style="font-family: Arial, Helvetica, sans-serif;"><b><a href="http://www.prinz.org.nz/tools/events/details.aspx?SECT=Events&ID=9824" target="_blank">Digital Outlook | PRINZ</a></b></span></u></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZWqH2ODSH4x7CU5rCLG_7TrlIXcrlIrIpZhf9UEjibXGbye__HtfUV2WIKpsZEnUnWnACxUU1f_-_atjpFUW14hjpS4VHfFByLURUuLBJRp6gzCFCDTZMAZvmYI3TOpr2JRaDWTuzS2jZ/s1600/prinz-logo-161-False-default.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="144" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZWqH2ODSH4x7CU5rCLG_7TrlIXcrlIrIpZhf9UEjibXGbye__HtfUV2WIKpsZEnUnWnACxUU1f_-_atjpFUW14hjpS4VHfFByLURUuLBJRp6gzCFCDTZMAZvmYI3TOpr2JRaDWTuzS2jZ/s1600/prinz-logo-161-False-default.jpg" width="200" /></span></a></div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Stay ahead of the game with some well-timed updates, a chance to do some forward thinking and look at what's next, what's possible and what's around the corner on the social web.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Learning outcomes</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Developed understanding of the digital environment</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Knowledge of trends</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Improved understanding of software and hardware developments</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Developed understanding of communication issues and implications arising from emerging technology</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;">Trainer, Catherine Arrow is an international public relations consultant, educator and writer. Secretary of the Global Alliance for Public Relations and Communication Management, Catherine is a Fellow of the Chartered Institute of Public Relations, a Chartered Public Relations Practitioner and a Member of PRiNZ.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Date:</b> 28 February 2013<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Time:</b> 9:30 am - 12:30 pm<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Venue:</b> TBA<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Cost: </b>$200.00 + GST (Earlybird Member) | $355.00 + GST (Earlybird Non-Member)</span></div>
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<i><u><a href="http://www.prinz.org.nz/tools/events/details.aspx?SECT=Events&ID=9847" target="_blank"><b><span style="font-family: Arial, Helvetica, sans-serif;">Media Relations - in the Right Place and in the Right Style</span></b></a></u></i></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZWqH2ODSH4x7CU5rCLG_7TrlIXcrlIrIpZhf9UEjibXGbye__HtfUV2WIKpsZEnUnWnACxUU1f_-_atjpFUW14hjpS4VHfFByLURUuLBJRp6gzCFCDTZMAZvmYI3TOpr2JRaDWTuzS2jZ/s1600/prinz-logo-161-False-default.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="144" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZWqH2ODSH4x7CU5rCLG_7TrlIXcrlIrIpZhf9UEjibXGbye__HtfUV2WIKpsZEnUnWnACxUU1f_-_atjpFUW14hjpS4VHfFByLURUuLBJRp6gzCFCDTZMAZvmYI3TOpr2JRaDWTuzS2jZ/s1600/prinz-logo-161-False-default.jpg" width="200" /></span></a></div>
<ul>
<li><span style="font-family: Arial, Helvetica, sans-serif;">What works when preparing a press release (and what doesn't)</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">How to identify who to go to</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">When to make the approach</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Part of the preparation of a successful press release depends on its presentation. To assist your chances of ensuring it gets attention, we will also review previous pieces prepared by course participants and offer ways of improvement.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">As part and parcel of this programme, there will be short sessions on:</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Grammar</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Punctuation</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Spelling</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">And the correct use of words for the right occasion will also be included.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Learning outcomes</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Course participants can expect to develop a greater degree of confidence in the ability to prepare and submit a suitable press release for the right occasion and pitch it in a compelling and timely manner.</span></li>
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<span style="font-family: Arial, Helvetica, sans-serif;">Suitable for entry level to intermediate - looking to improve media writing, gain media knowledge and develop media relations skills.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Trainer, Geraldine Johns has been working as a print journalist for some thirty years. For the first twenty, she held down a variety of staff writing roles, including New Zealand Herald, Metro magazine, Sunday Star-Times, Baltimore Sun, New Zealand Listener and Bon Appetit magazine.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Date:</b> 13 March 2013<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Time:</b> 9:00 am - 4:30 pm<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Venue:</b> TBA<br /><b>Cost:</b> $328.00 (Earlybird Member) | $630.00 (Earlybird Non-Member) | $175.00 (Student)</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">List collated by <a href="http://www.markom.co.nz/default.asp?sid=4&cid=5&aid=37" target="_blank">Bridget Bisset</a></span></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-65860401125811016692012-10-01T15:40:00.002+13:002012-10-01T15:55:28.283+13:00Pique a Little Pinterest<span style="font-family: Arial, Helvetica, sans-serif;">The rise of Social Media has catalysed the rise in visual content. Facebook has been a key driver in this, encouraging user and brand-generated images and infographics. Visual content is encouraged online by sites like Flickr and Tumblr. High quality cameras on Smartphones and apps such as Instagram have allowed us to upload original, quality visual content to the internet at an extremely fast rate.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; mso-bidi-font-family: Arial;"><br />This has now lead to the online world being flooded with visual content and <strong><a href="http://pinterest.com/pin/234257618087475827/" target="_blank">Pinterest</a></strong> fulfils the need to curate this content in an easy-to-use interface. Basically an online pinboard, users can upload, pin from the web and share from other users images, or ‘pins’. These can then be categorised onto different ‘boards’. We're even seeing a recent development in the US of <a href="http://www.ragan.com/Main/Articles/45537.aspx" target="_blank">'Pinterest Newsrooms'</a>.<br /><br /><u><i>What are the Opportunities for Brands?</i></u></span><br />
<span style="font-family: Arial, Helvetica, sans-serif; mso-bidi-font-family: Arial;"><u><i><br /></i></u></span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0wpDw_U25QBtflreigweRJty0cKpgoPL8sUntApILNdYXNpK-dqQ4RCzvE3BpWdx1aTo7QGWsHYFfoXfD68NfQjHFBkg0PEfxQIfn8-luvadZchzevFr5Ev0BDHP0A2foSx4KZAhITC7e/s1600/Pinterest.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Arial, Helvetica, sans-serif;"><img border="0" height="330" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0wpDw_U25QBtflreigweRJty0cKpgoPL8sUntApILNdYXNpK-dqQ4RCzvE3BpWdx1aTo7QGWsHYFfoXfD68NfQjHFBkg0PEfxQIfn8-luvadZchzevFr5Ev0BDHP0A2foSx4KZAhITC7e/s400/Pinterest.jpg" width="400" /></span></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif; mso-bidi-font-family: Arial;"><b>Trend Reporting:</b><br />Be one of the first to announce trends and improve your reputation in the industry. Become the 'go-to' online source for all the latest happenings in your industry. You will be attracting the same audience you want for your business, not just your Pinterest account.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="mso-bidi-font-family: Arial;"><b>Gain Feedback:</b><br />Do a bit of market research using your pins. What is getting repinned like wildfire and what is being ignored? What are pinners commenting on your pins? This is a great way to find out what people like/don’t like simply by monitoring the activity surrounding your pins/repins.<br /><br /><b>Crowdsource Ideas:</b><br />Want to know what your followers really want? ASK! Pinterest doesn’t have the same restrictions surrounding competitions as Facebook does. There are still <a href="http://pinterest.com/about/etiquette/">guidelines</a>, but it’s fine to run a competition straight from Pinterest without using a third-party app.<br /><br /><b>Define Your Content:</b><br />Just like all other Social Media channels, it is important to define your voice. You need to decide what your content will focus on. For each board, define what percentage will be pinned from your own content, from bloggers, media and other 'industry voices' in your circle of influence and of course, re-pins from other users.<br /><br /><b>Spread the Word:</b><br />While this is a great tool to raise brand awareness and spread knowledge of your products, it's best to keep self-promotion to a minimum. Roughly 2 out of every 10 pins should be showing your product/linking to your site. </span><span style="font-size: small;"><span style="line-height: 18px;">With each pin that you upload from a website, it will automatically link back to that URL. This means that when your website pins ‘go viral’, users are still linked back to your website as the source.</span></span></span></div>
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span><!-- AddThis Button BEGIN --><script type="text/javascript">var addthis_config = {"data_track_clickback":true};</script><a class="addthis_button" href="http://addthis.com/bookmark.php?v=250&username=markompr"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="Bookmark and Share" height="16" src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" style="border-bottom: 0px; border-left: 0px; border-right: 0px; border-top: 0px;" width="125" /></span></a><script src="http://s7.addthis.com/js/250/addthis_widget.js#username=markompr" type="text/javascript"></script> <!-- AddThis Button END -->Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-42055871579011768142012-08-31T09:12:00.000+12:002012-08-31T09:12:14.963+12:00Key Communications Out-takes from RWC2011<div style="text-align: left;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkAWr8QIl3V-VNj7WmX_mdF_kbzi6H2w9diEtcSRpKt02CV54xv_4D2dKEl4hqoxRqwdNYabrySV7DQdnnZGLm2YAIl9R-R4pWEqEfeS2NE3dSoByVE0VQIlcazUywNwmg2YZiINb_r6K8/s1600/Proud+to+be+Kiwi.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkAWr8QIl3V-VNj7WmX_mdF_kbzi6H2w9diEtcSRpKt02CV54xv_4D2dKEl4hqoxRqwdNYabrySV7DQdnnZGLm2YAIl9R-R4pWEqEfeS2NE3dSoByVE0VQIlcazUywNwmg2YZiINb_r6K8/s320/Proud+to+be+Kiwi.jpg" width="320" /></a></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Some of the team recently attended a PRINZ Event, ‘Inside the RWC 2011 Communications Plan’. I gained some great insight into the communications planning, lessons and legacies behind New Zealand’s most colossal event, <a href="http://en.wikipedia.org/wiki/2011_Rugby_World_Cup">Rugby World Cup 2011</a>. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Auckland's RWC 2011 communications manager (at <a href="http://www.aucklandcouncil.govt.nz/en/aboutcouncil/howcouncilworks/cco/pages/tourism_events_economic_development.aspx">AucklandTourism Events & Economic Development</a>), <a href="http://nz.linkedin.com/pub/simon-roche/42/b78/563">Simon Roche</a> co-ordinated and lead Auckland's integrated communications programme leading up to and throughout RWC 2011. His team worked closely alongside stakeholders - rugby unions, venues, Auckland Council, CCOs, Rugby New Zealand 2011 and Central Government, to name a few.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">As RWC 2011 was such an enormous event, Simon only had time to scratch the surface of his experiences during his talk with us but he still covered plenty of interesting ground. Read on for my key out-takes of his astute learnings from the role.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">From the first discussion the RWC was up against a multitude of challenges. Aucklanders are notoriously apathetic, but without local support the event was destined to be a flop. One of the major challenges was inciting passion amongst Auckland residents - a tough crowd to please!<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i><u><br />
The RWC Overall Communications Strategy:</u></i><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>Main Goals</b><br />
1. Development of Auckland waterfront<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">2. Auckland’s reputation as well as the overall reputation of New Zealand<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">3. Pride and community engagement I.e. Tidying up towns and suburbs<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">4. Transport – Bricks and mortar upgrades, as well as people actually using the transport system<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">5. RWC 2011 to work as launching pad to establish Auckland as an event destination, stabilising event logistics and processes simultaneously.<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">There were two major risks of real concern. First and foremost were the facility upgrades (I.e. ‘<a href="http://www.viewauckland.co.nz/insidersguide/rwc-2011-party-central-started-feature-4393.html">The Cloud</a>’ and stadium renovations). How would they be funded and how could they ensure their readiness in time for the tournament?<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The other main issue to deal with was too few or too many coming. If they went to lightly on promotional PR tactics, the event would be lacklustre and considered a flop, not to mention the monetary ramifications. Too many and facilities wouldn’t be able to cope, as well as crowd control issues.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Early on, surveys were done to gauge attendance numbers for opening night events. The resulting conclusion was the very great likelihood of a small turnout to the opening night. The recommendation to remedy this was a large marketing/promotional campaign aimed to boost Opening Night attendance numbers at both Eden Park and the waterfront.<o:p></o:p></span></div>
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Opening Night:</u></i><br />
Part I: Media & promotion</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Part II: Transport, event spaces in CBD<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">We are all very familiar with <a href="http://www.stuff.co.nz/auckland/local-news/rwc-in-auckland/5836824/World-Cup-celebrations-hit-by-power-cut">what happened on Opening Night</a>. After what was clearly a very successful marketing and promotional campaign, the Auckland waterfront (including Fan Zones, The Cloud, <a href="http://www.waterfrontauckland.co.nz/Areas/Wynyard-Quarter.aspx">Wynyard Quarter</a> etc) was overwhelmed by huge numbers of ‘revellers’. Adding to that were severe transportation shortages.<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">When the first indication of overcrowding came to light, an emergency comms plan involving strong messaging to warn punters of large crowds was implemented. However, a combination of circumstances such as warm weather, it being a Friday night and the alcohol factor caused the issue to be greater than what could be managed.<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Whether or not you are a fan of <a href="http://www.aucklandcouncil.govt.nz/EN/AboutCouncil/MayorElectedRepresentatives/MayorofAuckland/Pages/AboutLenBrown.aspx">Len Brown</a>, it was heartening for Simon to see Len prepared to bear the brunt of the opening night mis-haps. At an impromptu meeting at 1.30am on opening night, Len was asking the RWC Comms team what they needed him to do and how they needed him to respond. This is a refreshing reaction as figureheads are often seen trying to relinquish any blame in those types of circumstances.<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">After this incident, PR on the more popular events was reduced (i.e. popular music events at The Cloud) during game time to avoid further crowd control issues.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i><u>Success of the Fan Trail:</u></i><o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">This was an innovative move and innovation tends to be met with either adulation at one end or cynicism at the other. The idea for the <a href="http://www.aktnz.co.nz/2011/10/09/high-school-musical/">Fan Trail </a>was initially born as a solution to transport issues. However, it was not intended to be a necessary evil, but a fun and integral part of the event that nobody would want to miss. <br />
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<span style="font-family: Arial, Helvetica, sans-serif;">By placing performers along the Fan Trail before every game, it became an entertainment factor in itself that generated buzz and drew bigger and bigger crowds. By the final game, it drew 41,000 punters! Clearly, most of these were not attending the game, but the success of the fan trail was such that people seized their last chance to join in the atmosphere of the pre-game wander to the stadium.<br />
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<span style="font-family: Arial, Helvetica, sans-serif;">From day 1, many people came to see<a href="http://www.waterfrontauckland.co.nz/Areas/Queens-Wharf.aspx"> Queens Wharf</a>. Either all the bad publicity was good publicity as people came out of curiosity to check it out, or they were simply overseas visitors who were unaware of the flack the initiatives had received.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i><u>The Final Night:</u></i><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The pressure was on. RWC Comms and many members of the public felt that the media had blown the Opening Night issues out of proportion. This time they were determined to manage the issues, including media, more effectively.<br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.facebook.com/rugbyworldcup">Social Media</a> played a crucial role throughout, communicating the same key message to all the different components of the events, ensuring the message remained consistent and unscrambled when it finally reached the punters.<br />
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<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Announcement boards, loudspeakers, Social Media and staff on site were the key communicators, constantly updating with the same message. The tactic was to fill up Queens Wharf first, and so on, until <a href="http://www.the-edge.co.nz/aoteasquare.aspx">Aotea Square</a> was filled 10minutes before the game started - the optimum result! </span><span style="font-family: Arial, Helvetica, sans-serif;">The experience learned from this is that it is easier to manage in multiple venues for celebrations than cramming into one.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Finally, how do you plan a victory parade, without anyone knowing you are counting your chickens or jinxing the team? Very carefully, it would seem. All media were warned beforehand, and <a href="http://www.nzherald.co.nz/sport/news/article.cfm?c_id=4&objectid=10759863">all bar <span id="goog_1801563083"></span>The Herald</a><span id="goog_1801563084"></span> manage to keep it under wraps.</span></div>
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<o:p><span style="font-family: Arial, Helvetica, sans-serif;"><u><i>Lessons Learned:</i></u><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A great lesson learned was how to handle proactive media. As long as you provide a friendly environment and encourage them to approach for stories off their own bat, plus some media liaison, guidelines & regulation will generally be adhered to. <br />
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Cultural differences must be respected. A variety of team welcomes were required, so a well-researched plan was put in place to accommodate all different cultural needs and aspects. <o:p></o:p>Also, there is no better ambassador for Auckland than a visitor who has been here and had a good time.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In hindsight, Simon stresses the importance of and international tourism program (in this case run by <a href="http://www.tourismnewzealand.com/">Tourism New Zealand</a>); the importance of international media and creating strong relationships in this area; and just how instrumental the rugby players themselves were in getting international coverage.</span></div>
<span style="font-family: Arial, Helvetica, sans-serif;">Communications is a temperamental industry. All in all you need to be prepared for anything and to learn from your mistakes!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">By Bridget Bisset</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-18549879210130478782011-12-17T13:17:00.004+13:002011-12-19T09:03:06.725+13:00PR and the Law: Definitions, Tensions & Effect of Satirical Social Media<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfaDcvfVQglD_EMLkauRzTfSpMvtOSU1DoN57zBJQNCxvbALcbzU92Km_eiPCJ4UCLtPVPx6ZniZ07HBQyWxuxjEciErSH-w_8fucbxXDUVRq4UCdBrK38jEZgGIiu8BXeERXtZEPvjV0a/s1600/prandthelaw.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="148" oda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfaDcvfVQglD_EMLkauRzTfSpMvtOSU1DoN57zBJQNCxvbALcbzU92Km_eiPCJ4UCLtPVPx6ZniZ07HBQyWxuxjEciErSH-w_8fucbxXDUVRq4UCdBrK38jEZgGIiu8BXeERXtZEPvjV0a/s200/prandthelaw.jpg" width="200" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">Some of the markomPR team recently attended a PRINZ seminar<a href="http://www.prinz.org.nz/tools/events/details.aspx?SECT=Events&ID=8681"> 'Public Relations and the Law - implications for PR practitioners</a>' presented by </span><span style="font-family: Arial, Helvetica, sans-serif;">Rosemary Tobin (Associate Professor The University of Auckland Faculty of Law) and Clive Elliott (Barrister - Intellectual Property Lawyer).</span><span style="font-family: Arial, Helvetica, sans-serif;"></span><span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">There is an overlap between Privacy and Defamation laws. Both are concerned with people’s rights to both conceal and publicise information within our society, but differ due to one being concerned with what is true and one not. Both are often at loggerheads with every individual’s right to freedom of speech.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong>So how do we separate what is within your rights and what is not?</strong> <strong>And how are these traditional media laws to adapt and adopt with what is being broadcast via <a href="http://en.wikipedia.org/wiki/New_media">new media</a> channels?</strong></span><span style="font-family: Arial, Helvetica, sans-serif;">Firstly, we will give a quick overview of the Privacy and Defamation laws in New Zealand.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><u>Privacy:</u></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">New Zealand’s <a href="http://privacy.org.nz/privacy-law-in-new-zealand-eight-years-on/">Privacy Act 1993</a> sets out principles in relation to the “collection, use, disclosure, security and access to personal information”, with complaints considered by the <a href="http://privacy.org.nz/">Privacy Commissioner</a>.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The </span><a href="http://www.nzlii.org/cgi-bin/sinodisp/nz/cases/NZCA/2004/34.html?query=Hosking" style="font-family: Arial, Helvetica, sans-serif;">Hosking v Runting</a><span style="font-family: Arial, Helvetica, sans-serif;"> case is a very good example of a tort concerning invasion of personal privacy in New Zealand.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><u>Defamation:</u></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Publication (in a defamatory context) is defined as something spoken or communicated to a third party (not the plaintiff).</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">A publication cannot be an attempt to convey information. The information or message must be successfully received by the third party for it to be considered published.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">We all have the right to freedom of speech, but it can be difficult to protect yourself. Book disclaimers are a necessary measure, but in reality, can do very little to prevent accusations of defamation and will only reduce damages were a successful case brought against you.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Defaming words do not even have to refer to a plaintiff by name, if the reference can be definitively proved to be the plaintiff. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A grey area that we often see, and it pays to choose your words carefully, is when a writer places both the bane (defamatory publication) and the antidote (statement which sufficiently nullifies the previous defamatory publication) within the same article. Whilst this is a great technique to use in your writing to emphasise a point, it needs to be done delicately to avoid miscommunication.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong>So what are the exceptions</strong>? There are 3 main defences most commonly used in defamation cases:</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><u><em><a href="http://www.legislation.govt.nz/act/public/1992/0105/latest/whole.html#DLM281223">Absolute Privilege:</a></em></u> A legal immunity granted to Politian’s, protecting them from legal accusations relating to what is said during Parliamentary proceedings. Can also apply to judicial proceedings and other legal matters, and very select special cases.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><em><u><a href="http://www.legislation.govt.nz/act/public/1992/0105/latest/whole.html#DLM281227">Qualified Privilege</a>:</u></em> You had a duty to report what you thought to be true, especially if it was deemed to be a matter of public concern. This usually applies within governmental institutions and the workplace.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.legislation.govt.nz/act/public/1992/0105/latest/whole.html#DLM281218"><em><u>Honest Opinion</u></em>:</a> The publication must be worded in a way that implies that it was their opinion, mainly a reason why. They must provide a rationale.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><u><a href="http://www.legislation.govt.nz/act/public/1992/0105/latest/whole.html#DLM281216"><em>Truth:</em></a></u><em> </em>Is a fourth defence option. It is the most concrete, yet one of the hardest to prove.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">So now that we know where we stand legally, where should we stand with best practice, PR-wise? There is a big difference between the concrete law and what would be considered best PR practice.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">For instance, John Key’s handling of the ‘tea tapes’. Whilst John Key was on the right side of the law and his privacy rights had been breached, was the media storm that ensued and the negative PR worth it in the long run? Rather than sticking to his guns over the “moral stance”, would Key have been better off coming clean about what he said in the tapes and nipping it in the bud there and then? </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><a href="http://www.legislation.govt.nz/act/public/1992/0105/latest/whole.html#DLM281216">New Media</a> vs. The Law</strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A recent defamation case in the Canadian Supreme Court was divided over a new media issue. Can a hyperlink be considered a publication? Whilst there were differing opinions on the panel, it was eventually decided that the matter of linking to allegedly defamatory web pages in itself could never be considered a ‘publication’.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">"I would conclude that a hyperlink, by itself, should never be seen as 'publication' of the content to which it refers," says Supreme Court Justice Rosalie Silberman Abella. [<a href="http://arstechnica.com/tech-policy/news/2011/10/canadian-supreme-court-you-can-post-hyperlinks-without-getting-sued.ars">source: ars technica]</a></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">However, in the circumstance of referencing hyperlinked content within your own article, this can be considered publication.</span><br />
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<span style="font-family: Arial;">T</span><span style="font-family: Arial, Helvetica, sans-serif;">hey define this exception to the rule as "only when a hyperlinker presents content from the hyperlinked material in a way that actually repeats the defamatory content, should that content be considered to be 'published' by the hyperlinker." [source: ars technica]</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">An issue a little closer to home has been the recent review of new media regulation. Satirical Twitter accounts, such as a less-than-flattering Don Brash spoof account, have come under scrutiny for impersonating public figures.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">“Impersonation of public figures on social media sites, such as Twitter and Facebook, was among the issues considered by the commission in a review of new media regulation launched by then-Justice Minister Simon Power late last year.” [<a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10771469">source: New Zealand Herald]</a></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">But it seems most have stayed just within the boundaries of the law. Satirical Social Media is here to stay (for now).</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><u><em><a href="http://www.iponz.govt.nz/cms/what-is-ip/what-is-intellectual-property">Intellectual Property:</a></em></u></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">This is yet another aspect of the law that has become more and more diverse with the rise of new media.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Intellectual Property (IP) involves the protection of ideas, especially those that are intangible. In New Zealand written texts, music, films, software, artistic works are automatically copyright protected from creation.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.iponz.govt.nz/cms/trade-marks/what-is-a-trade-mark">Trademarks</a> are basically the copyright equivalent of brands and logos (or even colours, shapes, sounds, smells!).</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Soft IP refers to trademarks, the look and feel of a brand and it’s branding. Hard IP refers to patents, design, copyright, trade secrets and layout design.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">By registering both copyrights and trademarks you are ensuring stronger protection for your IP.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong>Some of the ‘hot topics’ revolving around IP right now are:</strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><em><u>Social Networking:</u></em> Breaches of copyright are rife on Social Networking sites like YouTube and Tumbr. How can something as subjective and unregulated as Social Media protect an individual’s IP?</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><u><em>Fair Use:</em></u> It is so easy to copy and reproduce texts, images, music and video in the digital age, what can be done to ensure a fair use policy? When a song is bought online for a single user, what prevents that user from passing it on to many?</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><em><u>Domain Names</u>:</em> With so many variations of ip addresses and domain name possibilities, how do you protect your brand from potential impersonations?</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><em><u>Privacy Intrusions:</u></em> The sheer availability and ease of access to vast amounts of sensitive or personal information means privacy intrusions are more and more likely. How many celebrities have had photos and contacts leaked through the hacking of Twitter accounts, smartphones and Facebook profiles? Personal information is stolen from hacked Social Media accounts more and more often.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><u><em>Software Patents:</em></u> Software developers are continually in a race to produce the next best app. There are similarities between software all over the place.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><em><u>Traditional Rights:</u></em> Concerns the rights on an indigenous culture – their customs, traditions and artworks. Maori IP rights have become a major issue in New Zealand.</span><br />
<span style="font-family: Arial;">By Bridget Bisset</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><strong><a href="http://www.prinz.org.nz/tools/events/details.aspx?SECT=Events&ID=8027">‘IT PAYS TO CHECK: Document editing for workplaces’</a></strong> was an all-day <strong><a href="http://www.prinz.org.nz/">PRINZ</a></strong> course. It was held by Howard Warner, a specialist in <a href="http://en.wikipedia.org/wiki/Plain_English"><strong>Plain English</strong></a> editing at <strong><a href="http://www.plainenglishpeople.co.nz/">Plain English People.</a></strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The main objective of the course was to define editing and gain a better knowledge of editing processes, particularly for workplace documents.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"></span><span style="font-family: Arial, Helvetica, sans-serif;">It is extremely important to have easily readable, professional-looking documents in every aspect of your business. Even with informal documents you need to write in a way that ensures clear communications, including emails and memos.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Often, your business will only ever be viewed in writing. Every piece of text that represents your company needs to be consistent with the brands overall voice and message. First impressions are often made in written form. <strong>The more clearly you write, the more accurately your message will be get across.</strong></span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The<strong> reader is the most important factor to think of when editing</strong>. If you do not make the text easy to read and compelling for them, it won’t get read. The message will not reach your audience and you have wasted your time.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The <strong>main point stressed was the “who, did, what”.</strong> This refers to the subject/verb/object/adverbial structure of a clause, which sentences are built from. The brain naturally processes information in this order. They are the key points every reader wants to know.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The <strong>second point was to “use more full stops”.</strong> This allows the reader to pause, giving them time to absorb and process information. If your subject matter is dense, sentences should be short and worded simply.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I learned that there are no solid rules with some grammar principles. Linguists have found that words that often go together begin as separate words. They are then hyphenated, finally becoming one word over time. There are no clear rules for these occurrences. It is a matter of consistency and preference. This is where a <strong><a href="http://en.wikipedia.org/wiki/Style_guide">style guide</a></strong> is needed.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A style guide lays out a clear set of rules for how to go about specific grammar grey areas. This includes how a brand name is written. Will ‘the’ be capitalised in your name? How will it be referred to if a shortened version is needed?</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Every company should have a style guide outlining all these preferences. This will ensure consistency across all documents. Often companies don't have a comprehensive guide. The solution here is to use a standard style guide, such as <em>Fit to Print by Janet Hughes and Derek Wallace</em>. As you edit you should jot down guidelines, specific to this document, in a style sheet. Reference this sheet throughout the rest of the editing process.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Professional editing is done in passes. The first time you pass through the document you will focus on structural editing. This ensures sentences on the same topic are within the same paragraph. Paragraphs also need to be in the relevant order. This is not necessarily chronological, but the order that will make the most sense to the reader.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">The sentence-level editing pass comes next. Sentences are to focus on one idea each. Word choices are carefully considered and anything unnecessary is removed. Sentence structure will adhere to the ‘who, did, what’ principle. This is also the time to tidy up punctuation.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A ‘fine-tuning’ or ‘proof-reading’ pass comes next. This is where you double-check for spelling and typos. It is also time to refer back to the style sheet and style guide, ensuring all instances are consistent.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Finally, we reach the formatting pass. This can be merged with the third stage, depending on the complexity of the document. This includes visual elements, so look for things like white space. There should be plenty of this to break up large blocks of text and help the reader follow the text easily. Large lists should be broken up into bullet points. You also need to consider things like typography – is the text easy to read? Test navigation details such as sub-headings and page numbers for usability.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">O</span><span style="font-family: Arial, Helvetica, sans-serif;">verall I really enjoyed the course. It was great to get a professional perspective on the finer points of editing. Editing in passes is something I will now use on every document I edit. Of course, many points I already had (and should have) learned.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">It was great to get a refresher and drive some of the key points home. It cleared up several grey areas for me that will have me investing in a generic style guide and going through the finer details with every client.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">By Bridget Bisset</span><br />
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</script> <span style="font-family: Arial, Helvetica, sans-serif;"></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-15130069226862648362011-07-28T17:44:00.002+12:002011-07-28T17:46:10.773+12:00Pike River Mine Crisis Communications Examined<div class="MsoNormal"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhuBRzGHL7VBTZCasR19JryaCW_gdrFThQeZNnbMfQuRgm7DGFXRNydg3SzhUm0f2QUYF9yf9_PmmeJ2SZKAgxYtSknqFdG5QZgLzO0eWipASRHv-swPw_83dKlLbI24SqNJejMgwR3C6U/s1600/Pike+River+Facebook.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="252" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhuBRzGHL7VBTZCasR19JryaCW_gdrFThQeZNnbMfQuRgm7DGFXRNydg3SzhUm0f2QUYF9yf9_PmmeJ2SZKAgxYtSknqFdG5QZgLzO0eWipASRHv-swPw_83dKlLbI24SqNJejMgwR3C6U/s320/Pike+River+Facebook.jpg" width="320" /></a></div><a href="http://www.blogger.com/post-edit.g?blogID=490797893679316969&postID=1513006922686264836" name="OLE_LINK4"></a><a href="http://www.blogger.com/post-edit.g?blogID=490797893679316969&postID=1513006922686264836" name="OLE_LINK3"><span style="font-family: Arial, Helvetica, sans-serif;">The </span></a><place w:st="on"><a href="http://www.blogger.com/goog_777154109"><placetype w:st="on"><span style="font-family: Arial, Helvetica, sans-serif;">Pike</placetype> <placetype w:st="on">River</placetype></span></a></place><a href="http://en.wikipedia.org/wiki/Pike_River_Mine_disaster"><span style="font-family: Arial, Helvetica, sans-serif;"> mining disaster</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> occurred on Friday 19 November, 2010 when an explosion trapped 29 workers inside the mine. Rescue attempts were delayed due to the risk of another explosion. Over the next 9 days, the mine suffered 3 more explosions. It was clear that there would be no survivors.<br />
<br />
In the aftermath of this tragic event, the Pike River Mine company has come under fire. It is alleged that </span><a href="http://www.listener.co.nz/commentary/pike-river-mine-inquiry/pike-river-mine-inquiry-day-2/"><span style="font-family: Arial, Helvetica, sans-serif;">safety standards were not up to scratch</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, especially compared to Australian mining standards. Many believe the ventilation systems within the mine were not capable of dealing with the excessive drilling that was going on and there was </span><a href="http://www.stuff.co.nz/the-press/news/pike-river-disaster/5343780/Unsettling-revelations-at-Pike-River-hearing"><span style="font-family: Arial, Helvetica, sans-serif;">no suitable ‘secondary exit’</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> as is required. Pike River Mine was experiencing very serious financial issues, including a desperate bid to a major shareholder </span><a href="http://www.nzherald.co.nz/new-zealand/news/article.cfm?l_id=71&objectid=10694373"><span style="font-family: Arial, Helvetica, sans-serif;">asking $70 million</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, coinciding with the explosions. The company has since </span><a href="http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10693994"><span style="font-family: Arial, Helvetica, sans-serif;">gone into receivership</span></a><span style="font-family: Arial, Helvetica, sans-serif;">.<br />
</span><a href="http://tvnz.co.nz/national-news/peter-whittall-pike-ceo-in-global-spotlight-3909537"><span style="font-family: Arial, Helvetica, sans-serif;">Peter Whittall, Chief Executive of Pike River Mine</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, was the face of the company and is now the face of disaster.<br />
<br />
Throughout the process, unsuspecting members of the Greymouth community have been elevated to hero status by the media. One of them is </span><a href="http://tvnz.co.nz/national-news/mayor-calls-action-pike-river-mine-4091040"><span style="font-family: Arial, Helvetica, sans-serif;">Greymouth District Mayor Tony Kokshoorn</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, who has been struggling with the </span><a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10692790"><span style="font-family: Arial, Helvetica, sans-serif;">public attention he has received</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> since tirelessly working to get the town back on its feet. He is heavily involved with the </span><a href="https://www.facebook.com/PikeRiverDonations"><span style="font-family: Arial, Helvetica, sans-serif;">Pike River Fund</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, which has </span><a href="http://www.odt.co.nz/news/national/148742/pike-river-fund-raises-7m"><span style="font-family: Arial, Helvetica, sans-serif;">raised more than $7 million</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> - most of which will go to the victim’s families.<br />
</span><a href="http://www.pikeriverdonations.org.nz/media-releases/"><span style="font-family: Arial, Helvetica, sans-serif;">Media releases</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> published under the name and contact details of Mr. Kokshoorn himself have kept everyone up-to-date with how much money has been raised, what it is being used for and what fundraising initiatives are being planned. With his own cellphone number at the bottom of the release, Mr. Kokshoorn has made himself extremely accessible to those with enquiries – good or bad.<br />
<br />
This <i style="mso-bidi-font-style: normal;">open and honest approach</i> seems to be what has won him so many fans, and whether this is down to proficient media training or he is just genuinely passionate for the cause is still up for debate.<br />
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If Tony Kokshoorn, face of the town and people who are the victims, is the chosen hero of the media then who is the villain? Initially, the owners and upper management of the mine itself were to blame. But it seems to have had a flow on effect where the </span><a href="http://www.stuff.co.nz/national/pike-river-mine-disaster/5298621/Pike-inquest-restarts"><span style="font-family: Arial, Helvetica, sans-serif;">Department of Conservation had overlooked issues</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, then </span><a href="http://www.hrdevelopment.co.nz/2011/06/john-key-admits-pike-river-mine-would-be-illegal-in-australia/"><span style="font-family: Arial, Helvetica, sans-serif;">New Zealand Mining Standards were to blame</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> and now it seems the stance to take is that mining in general is the problem.<br />
<br />
With the continual disasters in <city w:st="on">Christchurch</city> hot on the heels of the mine explosion, it seemed that <place w:st="on"><placetype w:st="on">Pike</placetype> <placetype w:st="on">River</placetype></place> scapegoat Peter Whittall had been eclipsed by a whole new media frenzy. But with the re-opening of the </span><a href="http://www.scoop.co.nz/multimedia/tv/national/53269.html"><span style="font-family: Arial, Helvetica, sans-serif;">inquest</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> he is back under the spotlight again.<br />
<br />
The <place w:st="on"><placetype w:st="on">Pike</placetype> <placetype w:st="on">River</placetype></place> fund has strengthened it’s credibility by </span><a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10708056"><span style="font-family: Arial, Helvetica, sans-serif;">no longer accepting donations</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, as they would prefer it went to the quake victims. What have Pike River Mining and Peter Whittall done to salvage their reputation? Since the company went into receivership they seem to have been noticeably absent as a voice in the media, aside from quotes relating to the inquest that would have been extracted by the media with or without a fight.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Hotelier Bernie Monk lost his son in the <placetype w:st="on">Pike</placetype> <placetype w:st="on">River</placetype> explosions and is also the Spokesman for families of the <place w:st="on"><placetype w:st="on">Pike</placetype> <placetype w:st="on">River</placetype></place> victims. On their behalf, he has expressed dissatisfaction with the communication between Pike River Mine and the affected. Significant news and developments have often been broken to these families by the media, rather than representatives of the mine. Mr. Monk believes this isn’t good enough and the lines of communication need to be more open. They should be getting the news first hand, straight away.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">One of the major grievances from the grief-stricken families was when they </span><a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10733799"><span style="font-family: Arial, Helvetica, sans-serif;">received updates about the lack of mining safety standards</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> and quality inspections ‘secondhand’ via various media.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Now Mr. Monk’s number one priority is to get to the truth of what happened. He says the inquest has made significant progress into answering this. He also believes the </span><a href="http://www.nzherald.co.nz/national/news/video.cfm?c_id=1503075&gal_cid=1503075&gallery_id=120185"><span style="font-family: Arial, Helvetica, sans-serif;">commissioners leading the process will come to the right conclusions</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, bringing the case to a satisfactory close – much to the relief of Greymouth residents.</span></div><div class="MsoNormal"><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Can budget or time restraints be to blame for the Pike River Mine’s lack of <i style="mso-bidi-font-style: normal;">Crisis Management</i> action? One would think it would be very high on their priority list. It needn’t have been hugely expensive. After initially seeking some professional media training and advice, an appropriate spokesperson could have been selected as the ‘face of the campaign’ and creating a more open and honest image for the company. By using social media channels regularly and RSS feeds, they would have been able to get their message across to the public and any skeptics – for free.<br />
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The official “</span><a href="https://www.facebook.com/PikeRiver"><span style="font-family: Arial, Helvetica, sans-serif;">Supporting the <place w:st="on"><placetype w:st="on">Pike</placetype> <placetype w:st="on">River</placetype></place> miners</span></a><span style="font-family: Arial, Helvetica, sans-serif;">” page has 139,386. It is filled with tributes from fans and filled with constant updates and coverage of the inquest – all with positive feedback. A “Support for Tony Kokshoorn-Greymouth Mayor” Facebook fan page has 968 fans and yet more positive feedback.<br />
<br />
At least 4 pages “Supporting Peter Whittall” have sprung up on Facebook. Combined, these pages have attracted over 26,000 fans in total. But judging by a very </span><a href="https://www.facebook.com/pages/Support-for-Peter-Whittall-CEO-of-Pike-River-Mine/144394722276221"><span style="font-family: Arial, Helvetica, sans-serif;">mixed bag of comments</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, it is hard to tell who is genuinely supportive and who is just there to throw a jibe at him. But the common thread seems to be the strong desire for a resolution and to bring the inquest to a satisfactory close.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Pike River Mine’s obvious lack of voice within in the media has done nothing to help their case. It only succeeds in helping to validate the claims and accusations against them. If there was more substance to their claims of innocence their voice most likely would have been far louder. They needed to take a stronger stance from the beginning, claiming responsibility and resisting the urge to play the blame game. By accepting the consequences of their actions early on, they could have then got on and did all they could to make amends, rather than trying to relinquish responsibility with excuses such as receivership.</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div class="MsoNormal"><span style="font-family: Arial, Helvetica, sans-serif;">Accidents do happen. They can’t always be prevented. It’s what we do in the wake of these scenarios that really counts. If the Greymouth Mayor was able to raise $7 million dollars for relief around all his regular duties, Peter Whittall and his <place w:st="on"><placetype w:st="on">Pike</placetype> <placetype w:st="on">River</placetype></place> buddies definitely were capable of something on a similar scale.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">By Bridget Bisset</span></div><br />
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</script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-38124289934677189352011-04-05T14:08:00.001+12:002011-04-08T11:14:50.564+12:00What does Jacqueline Bisset and our newest recruit have in common?<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje7AX7ZUahw1KNLSaM2q38Q6IojNzajWF8nRJnh1VlnqE21qxb3Bd0uz-4TiPhcEnsM39hXK9gNCPUlblKO773Unx5R8RNU4d1rJ1k2YgCUc2a_uer-Bmz-MI8pCOstTuL7GyQDg_qAyBi/s1600/jacqueline.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="181" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje7AX7ZUahw1KNLSaM2q38Q6IojNzajWF8nRJnh1VlnqE21qxb3Bd0uz-4TiPhcEnsM39hXK9gNCPUlblKO773Unx5R8RNU4d1rJ1k2YgCUc2a_uer-Bmz-MI8pCOstTuL7GyQDg_qAyBi/s200/jacqueline.jpg" width="200" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">Both are of the same namesake! Please welcome, Bridget Bisset, our latest ‘find’ from thousands of applicants for our PR intern position here at markomPR.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A Hamiltonian at heart, Bridget graduated from WINTEC in 2010 with a <a href="http://www.mediarts.net.nz/?cat=5">Bachelor of Media Arts – Communications (PR & Advertising)</a> and has made the big move to the City of Sails to further her communications career. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">A fascination with all-things journalism, combined with talents for writing, creative thinking and problem-solving, eventually lead to discovering her passion for PR. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Bridget received the <a href="http://www.wintec.ac.nz/about/who/people/council/gordon-chesterman.aspx">‘Gordon Chesterman Award for Excellence in Public Relations – 3rd Year’</a> in 2009. For those not in the know, Gordon is an elder statesman of the public relations industry with a distinguished career in public relations, advertising, marketing, manufacturing and export.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Bridget’s already cut her teeth with an internship at the Hamilton Community Arts Council where she planned, developed and implemented the <a href="http://hamilton.co.nz/file/fileid/21205">inaugural Hamilton Artists’ Directory</a>.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">When not at the beach office of markomPR, she snowboards just-for-fun and has a love of all things fashion, art and music. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">Curious by nature, she is fascinated by sociology and contemporary issues, so is always researching the latest finds.</span><br />
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</script> <span style="font-family: Arial, Helvetica, sans-serif;"></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-81801943619998121792011-01-11T12:34:00.003+13:002011-01-11T15:46:48.491+13:00Rhythm and Vines 2010<div style="text-align: left;"></div><div style="text-align: left;"></div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><script type="text/javascript">
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</script></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOM3SjoFG9-s6ftTVWDGFmkKH8b-KI-OpAZltBI_MgxDy_QM9l83XKG3NYcsg1tSKD3crdGGR1-hOkJyWhkBeDFletLRfU0wGQ4U1bukNGdf1dKLJ60odAxGTtm77-LAEyyCQyDCdQpPBM/s1600/Rnv.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOM3SjoFG9-s6ftTVWDGFmkKH8b-KI-OpAZltBI_MgxDy_QM9l83XKG3NYcsg1tSKD3crdGGR1-hOkJyWhkBeDFletLRfU0wGQ4U1bukNGdf1dKLJ60odAxGTtm77-LAEyyCQyDCdQpPBM/s320/Rnv.jpg" width="212" /></a><span style="font-family: Arial, Helvetica, sans-serif;">Have you sorted what you are doing for New Years this year? It’s way too soon I know, but keep Gisborne festival, <a href="http://www.rhythmandvines.co.nz/">Rhythm and Vines</a> in mind as the frantic planning rolls around at the last minute.</span><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">After 8 hard years and just starting out as a student party in the backyard of a family vineyard, Rhythm and Vines has reached the top of their game nationally and internationally. Last year Tourism New Zealand <a href="http://behindthevines.co.nz/2010/10/rv-wins-nz-tourism-awards/">awarded them gold</a> in the ‘Best Festival/Event’ category at the annual awards last year and RnV (as it is nicknamed) as has also ranked in the top 5 New Years destinations by The Times and <a href="http://www.guardian.co.uk/travel/2010/jan/02/2010-best-festivals-june-december">The Guardian</a> UK. Now that’s what I call impressive!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I’ve just returned from my first RnV experience and thought I’d give you a run down on what a slick operation this beast really is. Firstly, let it be known that <a href="http://twitter.com/#!/RHYTHMANDVINES">1600 people follow</a> them on Twitter and a whopping <a href="http://www.facebook.com/home.php#!/rhythm.vines">30,000 like </a>them on Facebook. Now don’t think that just because it’s over that we won’t hear from them on these channels for another 6 months – wrong. These guys hold a captive audience and they know it – there have been postings, photos, and videos with responses in the hundreds almost every day this month, and there are no doubt lots of reviews due to come out in various long lead media outlets over February and March. They also have a tactical plan of media engagement leading up to the announcement of headliners, which is staggered from August onwards, as well as the release of ticket sales. Additionally, all messaging is backed up and reinforced by key partners <a href="http://zmonline.com/">ZM Radio</a> and <a href="http://mtv.co.nz/">Music Television (MTV). </a></span><br />
<div style="text-align: left;"><br />
<span style="font-family: Arial, Helvetica, sans-serif;">From a communications point of view, media of all shapes and sizes covered the event, with over 100 physically attending, reporting, reviewing, or photographing. Watch this space for future Tourism NZ video exports to entice travelers to our neck of the woods with captivating footage from last years festival. Organisers also had a camera crew following around the team behind it all for <a href="http://behindthevines.co.nz/">Behind The Vines</a> - a blog style website that takes you beyond the curtain and backstage. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">This festival cuts no corners in terms of safety either. St John set up with what looked like at least 30 paramedics, 5 ambulances and around the clock service to those who had a little too much fun. Fulton Hogan came in to reduce the rising dust twice daily with water trucks spraying the tracks, and there are just about as many security guards as there are festival goers too!</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">I’d highly recommend you get in quick for this as on New Years Eve it sold out with ticket sales reaching 25,000. Who knows, I might see you there!</span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">P.S The showers for onsite campers were better than my own at home. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: left;"><br />
</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">Written by Jess Miller. Photo from <a href="http://www.facebook.com/#!/rhythm.vines">Rhythm and Vines (Official) Facebook Page.</a></span><br />
<br />
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In short, the website (which has since been shut down) launched in 2006 for the purpose of publishing submissions of private, secret and classified media from anonymous news sources - more commonly known as the "government secret-spilling" website. With over 1.2 million documents the site was founded by a large group of people including journailsts, mathematicians, activists, and start-up company technologists from all over the world. <br />
Recently, the legal action against Wikileaks founder <a href="http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=10695090">Julian Assange</a> has made serious headlines globally, but wasn't as much of a shocker in New Zealand until some of our dealings with the US were revealed - rumours that we are pro-American circulating in full force. <br />
Currently, there is a <a href="http://www.twitter.com/wikileaks">Twitter account</a> with over half a million followers and the tagline "We open Governments". The activation of this account has been key in how the events have unravelled into the news. Users followed <a href="http://www.telegraph.co.uk/technology/twitter/8202215/WikiLeaks-Twitter-follows-Assange-trial-after-judge-gives-tweet-permission.html">Assange's bail hearing online</a> up to the minute after the judge gave journalists to tweet updates from inside the courtoom, one reporter saying it was 'an amazing nod to the fact we now live in digital age'. <br />
I think this will be looked back on as one of the key defining moments to answering the question - "How were the barriers of news journalism broken down?". There is much more to this story that is yet to come, and we all watch with great anticipation. <br />
Written by Jess Miller. <br />
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</script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-31355187165757723642010-11-29T15:21:00.000+13:002010-11-29T15:21:08.831+13:00Pike River: The Darkest Hour<span style="font-family: Arial, Helvetica, sans-serif;"><script type="text/javascript">
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjUm4nquxY1GG2thv8lgWdtHY3qABdo0pFCwsnX3PZ0J-dt5fD8WWqFsmS158YLDkQHDS9g3G98BuYQcO1SFjEhkMHCIy1LTOaZ8Q3djFayFpJsk7K7QujxoDHo3xfHxklwqGy-iF_luEB/s1600/flag.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="175" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjUm4nquxY1GG2thv8lgWdtHY3qABdo0pFCwsnX3PZ0J-dt5fD8WWqFsmS158YLDkQHDS9g3G98BuYQcO1SFjEhkMHCIy1LTOaZ8Q3djFayFpJsk7K7QujxoDHo3xfHxklwqGy-iF_luEB/s200/flag.jpg" width="200" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;"><em>“To all those who have lost a loved one in the <a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10690621">Pike River mine</a> let me say: New Zealand stands shoulder to shoulder with you. Though we can not possibly feel this pain as you do, we have you in our hearts and our thoughts.”</em></span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
<em></em></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><em>– Prime Minister, Hon John Key’s address following the second explosion, November 24th 2010</em></span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">I think it’s safe to say, time truly has stood still over the past few weeks as this tragedy unravelled in front of us. I’ve been through Greymouth and one of the things I still remember about it was that it was such a small community. I can only imagine the pain they are feeling right now, and as <a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10689948">Mayor Kokshoorn said,</a> it is indeed the town’s darkest hour. </span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">I have and continue to pay close attention to the crisis communications of the Police and the CEO Peter Whittall as they have grappled to find answers to questions they never thought they’d hear. They have a long and difficult road ahead with the recovery process and the <a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10690789">Royal Commission of Inquiry</a>, and the rest of New Zealand waits in anticipation. </span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">During the many press conferences held over those first few trying days, many hard questions were asked – and as the days continued, they became even harder. <a href="http://www.stuff.co.nz/national/pike-river-mine-disaster/4373087/Who-is-Gary-Knowles">Superintendant, Gary Knowles</a> was asked to compare the World Trade Centre’s terrorist attacks to the mining disaster, right before a journalist posed the question as to why he was organising everything when he was just a ‘local country cop’. </span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Not all journalists are like this though – hats off to the media for being considerate at the same time as seeking every possible thread of information. </span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">From a crisis communications perspective, Pike River Mine CEO Peter Whittall has been a study in best practice because*: </span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">“1. He was the right person for the job – the top company executive and a competent communicator </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">2. He stuck to the plan – tell the families first and then the media </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">3. He engendered trust through his straight, factual answers – all without getting flustered </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">4. He demonstrated competence and knowledge but also compassion – people believed him </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">5. His key messages were consistent and frequent – people knew that everything possible was being done” * <a href="http://blog.braincell.co.nz/tag/pike-river/">Source here. </a></span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">One of the most helpful resources I have been using to keep up to date with the news concerning Pike River is Twitter. I recommend you follow <a href="http://twitter.com/pikerivernews">@pikerivernews</a> for future updates and information about the disaster and add a yellow Twibbon to your page <a href="http://twibbon.com/join/I-lt3-the-PikeRiver-miners">here</a>. In addition, <a href="http://www.police.govt.nz/node/26105">The Police</a> have a great timeline turned newsfeed as does <a href="http://www.pike.co.nz/">Pike River Coal</a>.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">To see the tribute U2 gave to all the miners while performing here last week, <a href="http://www.youtube.com/watch?v=BoK2t-kd-7U">click here. </a></span><br />
<br />
<span style="font-family: Arial;">Written by Jess Miller. </span><br />
<br />
<a class="addthis_button" href="http://addthis.com/bookmark.php?v=250&username=markompr"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="Bookmark and Share" height="16" src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" style="border-bottom: 0px; border-left: 0px; border-right: 0px; border-top: 0px;" width="125" /></span></a><script src="http://s7.addthis.com/js/250/addthis_widget.js#username=markompr" type="text/javascript">
</script> <span style="font-family: Arial, Helvetica, sans-serif;"></span>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-490797893679316969.post-11775021406872061892010-11-22T16:53:00.001+13:002010-12-02T09:28:29.091+13:00Billion-dollar Crisis in the Orchard<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOUNnTMswH1MF-jLSzioG89ccrY5icHqd8VppvsTPp2hwGRPH1wex-jhCcs8gzlb1VrTMGANG4qYchfx53iPtOFZLjmIsbWW_q-cyqmsptYFHZoiDwYrijyTICxX4DqgNwzn_3qSFX32fk/s1600/zespri.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOUNnTMswH1MF-jLSzioG89ccrY5icHqd8VppvsTPp2hwGRPH1wex-jhCcs8gzlb1VrTMGANG4qYchfx53iPtOFZLjmIsbWW_q-cyqmsptYFHZoiDwYrijyTICxX4DqgNwzn_3qSFX32fk/s200/zespri.jpg" width="166" /></a><span style="font-family: Arial, Helvetica, sans-serif;">November has not been a great month for our icon brand Zespri. Tests early November showed a vine-killing disease known as PSA had been detected in Te Puke, Motueka and Golden Bay, and has since spread up to the Hawkes Bay and Whakatane regions. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></div><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">It’s pretty serious – already this has affected the future growth and export for a couple of years and the Minister of Agriculture David Carter <a href="http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10688343">has appealed</a> for Government aid to help eradicate the bacterium. </span></div><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">"This is a extremely important export earner for New Zealand and they are dealing with a very severe disease," he said.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">There is no doubt that the airborne bacteria will be hard to get rid of – other countries Italy, France, Portugal, Japan, Korea and China have been <a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10687559">forced to live with it,</a> and growers reports over the years suggest that the symptoms have indeed been in New Zealand for quite some time. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">They have been regularly in touch with New Zealand press – every change in information, updates on press conferences and meetings has been extremely well handled and I commend Zespri on such a calm head amidst such a crisis. </span></div><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">In terms of channeling this information into social media it has reached Twitter and Facebook, but only because other news mediums have passed it on to their readers. Upon research I found <a href="http://www.facebook.com/event.php?eid=168744789811534#!/ZESPRIkiwifruit">a well used Facebook page</a> with over 700 fans, and updates as early as last week – but with no mention of the bacteria or crops that have been affected. This is a large opportunity missed in reputation management. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">The company also don’t have a Twitter account – by not doing so fails to bring their attention to what is being said in a whole new news media platform. You can’t stop the misinformation if you are not on it – but you can be the official channel of information to moderate and confirm and deny any rumours. It’s all about managing the messages – these are the arenas where people voice their opinions, much unlike the traditional news mediums. Zespri need to be clearly disseminating information on both. </span><br />
<br />
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</script> <span style="font-family: Arial, Helvetica, sans-serif;"> </span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-71479784006564108602010-11-22T14:52:00.002+13:002010-11-22T14:53:10.293+13:00News Nugget: Oktobor Animation Comes To Town<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8t0redjmxCUwkNG6VDaFYIzMntNNEFNIf7jQNCEUZSANWhyphenhyphenyHlgnYjyfR4_ZAwdD8DgYP-JhK45ruo8JLQk4ql4HkiLl33-cJf7BxT-HJw2WaXdZGAb2p3akfRAHC05mdyPM8ycWKs93n/s1600/Oktobor%252520building%252520LR-thumb-200x262-30231.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8t0redjmxCUwkNG6VDaFYIzMntNNEFNIf7jQNCEUZSANWhyphenhyphenyHlgnYjyfR4_ZAwdD8DgYP-JhK45ruo8JLQk4ql4HkiLl33-cJf7BxT-HJw2WaXdZGAb2p3akfRAHC05mdyPM8ycWKs93n/s1600/Oktobor%252520building%252520LR-thumb-200x262-30231.jpg" /></a><span style="font-family: Arial, Helvetica, sans-serif;">Omnilab Media and Oktobor, an award winning animation/visual effects/digital studio have launched Oktober Animation in Auckland's Sale St this month. The new venture has been created and launched in conjunction with Backyard Animated Pictures USA.<br />
</span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><span style="font-family: Arial, Helvetica, sans-serif;">Oktobor GM Bruce Everett: "Oktobor Animation is a very significant CG animation business that will initially be servicing the world famous Nickelodeon Studios. 'm delighted to say we have already secured a long-term contract which will see Oktobor Animation have the great fortune of working on several high profile and highly rated television series including 'The Penguins of Madagascar."<br />
<br />
</span><span style="font-family: Arial, Helvetica, sans-serif;">Oktobor Animation will also provide openings to the growing number of regional CG artists offering up to fifteen 3-month paid internships up to four times per year to top graduates of local NZQA schools and between 120-140 contract jobs at their Auckland facility.<br />
</span></div><br />
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</script> <span style="font-family: Arial, Helvetica, sans-serif;"></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-9715396860266680662010-11-22T11:33:00.000+13:002010-11-22T11:33:08.897+13:00The Qantas Files: Why the Miracle Landing was Perceived as a Disaster<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnIRguc6x59AHWDG2Hul2lKtf_R0x8WnGf3NhU4NB0cvtv37z4ozke9jdDn8us2SpPZ-EQOXSdHENAKcMXdneixFL7ekTImlJpPBt9w_bsq48ikJnaQnpY6uVCFGdCMAqlTbMX4fvaCOOY/s1600/Qantas-Airbus-A380-006.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="120" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnIRguc6x59AHWDG2Hul2lKtf_R0x8WnGf3NhU4NB0cvtv37z4ozke9jdDn8us2SpPZ-EQOXSdHENAKcMXdneixFL7ekTImlJpPBt9w_bsq48ikJnaQnpY6uVCFGdCMAqlTbMX4fvaCOOY/s200/Qantas-Airbus-A380-006.jpg" width="200" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Qantas needn’t have had caused such a fuss <a href="http://www.bbc.co.uk/news/world-asia-pacific-11691197">earlier this month</a> after one of their aircrafts ran into engine troubles on a flight bound from Singapore to Sydney. If their Communications team had been onto it they could have stopped the online grapevine spiraling out of their control into the hands of social media junkies.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">It started with <a href="http://twitter.com/ulfw/status/29637787592">one tweet</a> from a guy on board with an <a href="http://yfrog.com/0quh4dj">accompanying picture</a> that made it look as though there had or was going to be a crash. Inaccurate reports emerged alongside more tweets painting a very bad picture for the airline. Further to this, people on Batam (an island near Singapore) reported hearing an explosion and seeing smoke, and reports of people picking up debris only confirmed the faux story being sent around online. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">What really happened, <a href="http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2010/nov10/5029">according to Qantas</a>, was an A380 aircraft operating from Singapore to Sydney experienced an engine issue soon after takeoff and returned to Singapore. The aircraft had 440 passengers and 26 crew on board, and landed safely. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Thankfully, nobody was injured or hurt. Twitter’s role in this case was very interesting because people were essentially correcting the news cycle in real time. Here, Twitter helped set the facts straight and confirm their safety, but it also made it very difficult for families of passengers on board to know if they were alright as Qantas’ reply with an official statement was very delayed.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Add to that their <a href="http://www.facebook.com/Qantas">Facebook</a> and <a href="http://twitter.com/qantasusa#">Twitter </a>pages said nothing and offered absolutely no help whatsoever, frustrating tweeps and other online users hunting the story worldwide. </span></div><span style="font-family: Arial, Helvetica, sans-serif;"><br />
Some of the comments <a href="http://www.tnooz.com/2010/11/04/news/qantas-a380-incident-a-lesson-in-social-media-and-web-pr/">to this blog</a> of the incident suggest that we consider the point of view of the airline – with partner Rolls Royce involved there is a major process involved before an official statement can be released. Reports are now saying that Rolls Royce <a href="http://www.signonsandiego.com/news/2010/nov/11/rolls-royce-lowers-full-year-profit-forecast/">will not meet their profit target</a> for 2010 as a result of the debacle.<br />
<br />
Moral of the story here: have appropriate online monitoring in place so that in the event something dramatic happens concerning your brand and the discussion is rife – your attention is alerted to it immediately. This is a prime example that you cannot ignore Twitter as the fastest spreading news outlet in the world – whether or not it is regulated as entirely accurate news is another story – I am simply saying that it is an unwieldy beast that your business needs at least a firm grip on.<br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=10688780">An update over the weekend revealed</a> the A380’s had engine modifications made by Rolls-Royce, just months before this disaster happened. Read the pilot’s version of the story, <a href="http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=10688633">here</a>.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Written by Jess Miller. </span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span><br />
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</script> </span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-79471935362305559902010-11-12T15:51:00.002+13:002010-11-16T10:04:51.256+13:00How To Create The Perfect Facebook Fan Page<object height="290" width="540"><param name="movie" value="http://www.youtube.com/v/0ppqOjZ2094&hl=en_US&feature=player_embedded&version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/0ppqOjZ2094&hl=en_US&feature=player_embedded&version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></embed></object><br />
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Video tutorial by Dave Dugdale of RentVine.com on how to create a “Fanbook page”<br />
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</script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-72617775937167816372010-11-08T15:22:00.000+13:002010-11-08T15:22:09.160+13:00World Rowing Championships: Stellar Social Media in Action!<div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigPoVRo3e72f-SomycmrzhK5jodpIdb-Yb9iJbSRiBkYP_HWZqMIiMRkfkF7ND27gDjMox__qYmis4xlISe8kvc_aY2UzjbxlUl1eGcR1vZHZ5BgHxKl43IGR7Ejbng6xGD5f2RuoUzSZe/s1600/untitled.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="99" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigPoVRo3e72f-SomycmrzhK5jodpIdb-Yb9iJbSRiBkYP_HWZqMIiMRkfkF7ND27gDjMox__qYmis4xlISe8kvc_aY2UzjbxlUl1eGcR1vZHZ5BgHxKl43IGR7Ejbng6xGD5f2RuoUzSZe/s200/untitled.bmp" width="200" /></a></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Yesterday <a href="http://www.rowingnz.com/">Rowing New Zealand</a> finished up 8 days of hosting the <a href="http://www.wrch2010.com/">2010 World Rowing Championships</a> at Lake Karapiro for the first time in over thirty years. It was a pretty memorable occasion as it was also the first time New Zealand had qualified for a men’s and women’s eight since 2007, and the event drew over 60,000 volunteers, spectators and athletes – the biggest crowd ever documented for a World Rowing Championships!</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Due to much of my work this year being affiliated with <a href="http://www.nzgcf.org.nz/">The New Zealand Gynaecological Cancer Foundation</a> and their ambassador Fiona Paterson (double sculls rower), I noticed a lot of activity online around promoting the event well up to and now still afterward and I was very impressed.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">My newsfeed on Facebook was updated very regularly by the <a href="http://www.facebook.com/Mondobucketlist#!/pages/New-Zealand-World-Rowing-Championships-2010/80865324701">official championships Facebook Page</a>, which has over 8,000 fans. Some of their content included live updates of what matches were taking place and the winners, diary-style videos from some of the Kiwi and overseas competitors, and summary broadcasts of the highlights each day brought. The page was well customized with ticket, merchandise and entertainment tabs.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">The <a href="http://www.twitter.com/NewZealand2010">official Twitter account</a> was an extended version of the live updates – and catered to the mobile supporters keen to know asap who won what, when, and with whom! I also thought I’d mention here the <a href="http://www.youtube.com/NewZealand2010">official Youtube page</a> with over 30 videos uploaded during the event, which is what impressed me the most. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Youtube pages are always hard to get off the ground, as the content needs to be interesting to lure views. RNZ did incredibly well with getting the Cambridge community involved in many of the clips, as well as highlighting aspects of the championships that are often overlooked (i.e. transport, volunteers, entertainment, local kids etc). </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Well done Rowing New Zealand – if only you could have shown them how it was done for the Commonwealth Games (check out my review <a href="http://markompr.blogspot.com/2010/10/cmon-commonwealth.html">here</a>) this year! </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Written by Jess Miller.</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a class="addthis_button" href="http://addthis.com/bookmark.php?v=250&username=markompr"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="Bookmark and Share" height="16" src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" style="border-bottom: 0px; border-left: 0px; border-right: 0px; border-top: 0px;" width="125" /></span></a><script src="http://s7.addthis.com/js/250/addthis_widget.js#username=markompr" type="text/javascript">
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</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-90715640354254215592010-11-03T16:12:00.003+13:002010-11-03T16:15:56.521+13:00Crisis Comms: The Hobbit Roundup<div style="text-align: left;"></div><div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDbHAOdwCTrKhz0Tgt1JDmZmYJHAVrWE-du492wIoVF3jZu73EHJRG2MBxLVQHkxDS2EJo0wcchqqXplJSMHXrpdiMR-94-XaOnBDiEA4FHAPr2TPxCQxnu8CXcInyyhAuqynPgHQWo1YL/s1600/hobbit_460x230.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="100" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDbHAOdwCTrKhz0Tgt1JDmZmYJHAVrWE-du492wIoVF3jZu73EHJRG2MBxLVQHkxDS2EJo0wcchqqXplJSMHXrpdiMR-94-XaOnBDiEA4FHAPr2TPxCQxnu8CXcInyyhAuqynPgHQWo1YL/s200/hobbit_460x230.jpg" width="200" /></a></div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">After only two days of negotiations, PM John Key announced in a <a href="http://www.nzherald.co.nz/politics/news/video.cfm?c_id=280&gal_objectid=10683583&gallery_id=114790">press conference</a> that the Government would indeed be backing the $670 million dollar project The Hobbit to be made in New Zealand. Everyone except the Green Party applauded the decision. </span><br />
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</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">With the deal comes job security for thousands of Kiwi’s, and we’ve secured one of the premier’s of the film to be on home turf - the Government in return providing US$10m for marketing costs and another possible US$7.5m in tax breaks for the two films, subject to their success. </span><br />
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</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">The total bill for New Zealand just under $100m – but due to the fast acting on our part for this crisis to be resolved, I would think it was worth it.</span><br />
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</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">So urgent new legislation changes have been rolled out that will apply to our entire film industry, which…<em>"</em>w<em>ill <span style="font-family: Arial, Helvetica, sans-serif;">ensure film workers hired as contractors will not be able to later argue in court that they were employees.”</span></em>– <a href="http://www.nzherald.co.nz/politics/news/article.cfm?c_id=280&objectid=10683583">New Zealand Herald</a> </span><br />
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</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">But how did all this mess begin in the first place? Pretty much overnight it <a href="http://www.nzherald.co.nz/derek-cheng/news/article.cfm?a_id=207&objectid=10682048">was announced</a> that producers of the film were preparing to move production off-shore, and all down to what Peter Jackson says is industrial action by <strong>NZ Actors’ Equity and Australian Union Media Entertainment</strong> <strong>and Arts Alliance</strong> undermining confidence in NZ as a stable employment environment. The turmoil caused Warner Bros to be very concerned about their $500m investment.</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
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</div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><em>"Seemingly overnight, NZ Actors' Equity shredded the reputation of a burgeoning industry, which has been over forty years in the making”</em></span><br />
<em><span style="font-family: Arial;"></span></em></div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">Following this there was a <a href="http://www.facebook.com/pages/Keep-The-Hobbit-film-shoot-in-NZ/144590555584156?ref=ts">Facebook page</a> in support of keeping the films here, a cast of thousands <a href="http://www.nzherald.co.nz/derek-cheng/news/article.cfm?a_id=207&objectid=10682933">rallying across the country</a> in Auckland, Christchurch, Hamilton, Queenstown, and Matamata. A full page ad was also taken out in <a href="http://www.dompost.co.nz/">The Dominion Post</a> in hopes that the team from Warner Bros would see and statements from the PM that they were asking for too much out of our small wallet. </span><br />
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</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">Who knows if they did see it, but a solution was found and everyone seems to be happy. I commend the Government for finding a solution so quickly – there really is nothing worse than a contentious issue being dragged out – in my view it annoys people because of how saturated it gets by the media, more so than the heart of the problem itself.</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><br />
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</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">Written by Jess Miller</span><br />
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</div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></div><div style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"></span></div><div style="text-align: left;"><a class="addthis_button" href="http://addthis.com/bookmark.php?v=250&username=markompr"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="Bookmark and Share" height="16" src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" style="border-bottom: 0px; border-left: 0px; border-right: 0px; border-top: 0px;" width="125" /></span></a></div><div style="text-align: left;"><br />
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</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-45949241580296287272010-10-27T13:16:00.011+13:002010-10-27T13:38:57.566+13:00C'mon Commonwealth!<script type="text/javascript">
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJmdl7MJnJAZSSGyayt6yT4FUQKjlOg054B0FRNqRPWE9k7rDiy-5Mw1hA1ELFSXtJpuHs-TCBQwimgn6N1QzAxghQ9RkY_Fb6i6psHwH1QsrLaCZIrBNoo2I3mwVKWRDQmRMbtQYaYK2u/s1600/commonwealth.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" nx="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJmdl7MJnJAZSSGyayt6yT4FUQKjlOg054B0FRNqRPWE9k7rDiy-5Mw1hA1ELFSXtJpuHs-TCBQwimgn6N1QzAxghQ9RkY_Fb6i6psHwH1QsrLaCZIrBNoo2I3mwVKWRDQmRMbtQYaYK2u/s1600/commonwealth.bmp" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">So I prepared to write about all the wonderful things the <a href="http://www.cwgdelhi2010.org/">Commonwealth Games</a> had done in reaching audience’s through social media only to discover in that there was actually more to say about what they hadn’t done!<br />
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<span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">Social Media NZ Creative Director John Lai (<a href="http://twitter.com/iamjohnlai">@iamjohnlai</a>) <a href="http://socialmedianz.com/opinion2/2010/10/09/get-committed-commonwealth-games/">recently wrote</a> about the poor efforts in linking and utilizing the Commonwealth Games <a href="http://twitter.com/commonwealthdel">Twitter</a>, <a href="http://www.youtube.com/cwgdelhi">Youtube</a> and <a href="http://www.facebook.com/cwgdelhi2010">Facebook </a>accounts, and failing to implement any sort of strategy across all fronts.</span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><em>“..What differentiates a brand from the others, is the hard work and service a brand puts in order to connect with their fans/followers, which the Commonwealth Games Twitter page shows none of that connection whatsoever.”</em></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">He suggests that with all the controversy surrounding the Games, they had better things to worry about than updating the Facebook, Twitter or Youtube pages. Perhaps they did, but here are a few of my ideas as to what else they could have done:</span></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;">I personally feel that they could have taken a lot of heat off all the controversy by plugging the ta<span style="font-family: Arial, Helvetica, sans-serif;">lent before, during and after the actual games.This could have been done via </span><a href="http://www.flickr.com/"><span style="font-family: Arial, Helvetica, sans-serif;">Flickr</span></a></span></span></span></span><span style="font-family: Arial, Helvetica, sans-serif;"> for a display of photos and descriptions of the world’s best, or perhaps an official Commonwealth Games iPhone app for even faster dissemination of information.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">In terms of crisis communications I just wanted to profile </span><a href="http://wayn.com/"><span style="font-family: Arial, Helvetica, sans-serif;">WAYN.com</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, the largest travel and lifestyle social network with over 15.7 million members globally. They actively tried to lower the negative publicity around the Games by </span><a href="http://www.free-press-release.com/news-wayn-launches-social-media-campaign-to-counteract-negative-publicity-surrounding-the-commonwealth-games-2010-1285844279.html"><span style="font-family: Arial, Helvetica, sans-serif;">encouraging all Indians</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> to upload pictures and leave messages of support to showcase the ‘positive face’ of the Games.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">The <a href="http://www.guardian.co.uk/sport/2010/sep/22/commonwealth-games-crisis-48-hours">UK Guardian</a> reported that when team officials threatened to pull athletes out, the panel of influential’s behind the Games had only a matter of hours to put a plan into action, and there was talk of it already starting to affect the 2014 Games set for <a href="http://glasgow2014.com/">Glasgow</a>.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Popular English bloggers One Chocolate Communications <a href="http://www.onechocolatecomms.co.uk/let-the-games-begin/">described the Games</a> rightfully as a “PR disaster” – no better exemplified than when the head of the organising committee took to the stage at the opening ceremony and received boos.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><em>“There have been allegations of corruption, ongoing concerns about the state of the facilities, outbreaks of Dengue fever and outcries of mismanagement.”<br />
</em></span><span style="font-family: Arial, Helvetica, sans-serif;">Seems to me that the basic steps of communication were missing from this recipe of disaster, lets hope Glasgow have a fully fledged strategy on board!</span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Written by Jess Miller</span><br />
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<a class="addthis_button" href="http://addthis.com/bookmark.php?v=250&username=markompr"><span style="font-family: Arial, Helvetica, sans-serif;"><img alt="Bookmark and Share" height="16" src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" style="border-bottom: 0px; border-left: 0px; border-right: 0px; border-top: 0px;" width="125" /></span></a><script src="http://s7.addthis.com/js/250/addthis_widget.js#username=markompr" type="text/javascript">
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKbmCPtKykFAwLC6E1Kww-pMXQ7jtdPJ3YszhXkUVavjx_oiXzIYxSqgLFGAW690B5q0M4dy2hGw1L6leJ9fSDxxcKPhEjFul72YPTlgyGoy5fIv_bgDENF-uDXLqW_Zr2yqI3nUTQQJj6/s1600/untitled.bmp" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" ex="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKbmCPtKykFAwLC6E1Kww-pMXQ7jtdPJ3YszhXkUVavjx_oiXzIYxSqgLFGAW690B5q0M4dy2hGw1L6leJ9fSDxxcKPhEjFul72YPTlgyGoy5fIv_bgDENF-uDXLqW_Zr2yqI3nUTQQJj6/s320/untitled.bmp" width="219" /></a><span style="font-family: Arial, Helvetica, sans-serif;">Over 60,000 votes separated Len Brown, our new Auckland Supercity mayor-elect and his opposition John Banks. Such a large sway in votes leads us to think – what exactly did he do better?</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10679468">Holmes</a> said that the last 3 months of Banks’ campaign dwindled and suggested Banks lost his steam for a great fight. This particularly down to his comments of not over-promising and keeping a relatively similar view to the direction he was currently taking Auckland. Brown on the other hand promised some big plans for Auckland, and with that came some attractive looking policies, with equally high prices. Seems we were in favour. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><span style="font-family: Arial, Helvetica, sans-serif;">After reading numerous articles and comments post election, it seemed Banks ran a very traditional campaign somewhat limited to the central city. He’s reported to have neglected to target the North Shore, West Auckland and most importantly South Auckland areas where voters may not have been as tuned into the campaign. This could have been one of the factors that contributed to the landslide victory, coupled with the way each candidate used social media. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><a href="http://www.twitter.com/mayorlenbrown">@mayorlenbrown</a> attracted twice as many followers as <a href="http://www.twitter.com/mayorjohnbanks">@mayorjohnbanks</a>. The interaction on each Mayor’s Twitter accounts reveals extensive conversation and banter back and forth. Brown ran with a ‘banter’ approach and Banks sent ‘updates’. </span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">My opinion is that Twitter works best as a water cooler turned beehive of information and chatter, and in only certain cases (e.g <a href="http://www.twitter.com/NZcivildefence">@NZcivildefence</a>) requires one way communication by way of updates. It is imperative that for the success of high profile people (of any sort) on social media that interaction between the person and the fans is on the same level to ensure engagement. </span><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
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</span><span style="font-family: Arial, Helvetica, sans-serif;"><strong><u>Special Mention – Social Media Stand Outs During the Campaign:</u></strong></span></span></span><br />
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<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">1. <a href="http://www.robthomas.co.nz/">Rob Thomas</a></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Auckland council candidate <a href="http://www.robthomas.co.nz/">Rob Thomas</a> made the 6pm news after <a href="http://auckland.scoop.co.nz/2010/09/campaign-billboard-with-bluetooth/">announcing </a>he had put up a billboard on Ponsonby Rd that was kitted out with Bluetooth. Nearby locals had the option to enable their cellphones to receive a personalised campaign message. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">2. <a href="http://www.elections2010.co.nz/2010/candidates/michael-goudie">Michael Goudie</a></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;">Elected into Rodney District Council at just 22 years of age last election, and over the weekend racked up an outstanding 9,121 votes for the new Albany ward of the Auckland Council, thrashing North Shore Mayor Andrew Williams. He has almost 1700 friends on <a href="http://www.facebook.com/CouncillorMichaelGoudie">Facebook</a> and over 400 followers on <a href="http://www.twitter.com/michaelgoudie">Twitter</a>. Goudie <a href="http://twitter.com/MichaelGoudie/status/26974551090">tweeted </a>after the result that he proved a point in his campaign by using social media. </span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">I think it’s fair to say the crows spoke for themselves – and Bank’s agreed. In his speech of defeat, he </span><a href="http://www.stuff.co.nz/4215455/John-Banks-admits-defeat"><span style="font-family: Arial, Helvetica, sans-serif;">congratulated Brown</span></a><span style="font-family: Arial, Helvetica, sans-serif;">, and said Len had mobilized his voters like never before – and “good on him”. </span><br />
<br />
<span style="font-family: Arial;">Written by Jess Miller. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br />
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</script> </div>Unknownnoreply@blogger.com4tag:blogger.com,1999:blog-490797893679316969.post-81110837341826964812010-10-08T13:59:00.006+13:002010-10-08T14:20:22.127+13:00New Zealand Fashion Week Unravelled<script type="text/javascript">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxGve61Ulu5J1uHsHycgiKw_BvGwgQEcqDnNaPHKM6PTdkOhXONvXzibkBkSx9CqBmpXSQYZVR9jphDisz4nkeqOjgWBtmpWQPHOhydZ1o6rqiIPBvZDv8XTk_rKphFnLDGzicXpCycB9e/s1600/federation-runway-brett-stanley-6448.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" ex="true" height="132" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxGve61Ulu5J1uHsHycgiKw_BvGwgQEcqDnNaPHKM6PTdkOhXONvXzibkBkSx9CqBmpXSQYZVR9jphDisz4nkeqOjgWBtmpWQPHOhydZ1o6rqiIPBvZDv8XTk_rKphFnLDGzicXpCycB9e/s200/federation-runway-brett-stanley-6448.jpg" width="200" /></a><span style="font-family: Arial, Helvetica, sans-serif;">It comes and goes in an instant – and during the five day showcase of fashion of all kinds, all eyes are on New Zealand’s best making their debut onto the world stage. </span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
Globally speaking, New Zealand Fashion Week has ever so subtly morphed into a digital highway of information – snowballing into every online avenue and collecting millions of loyal followers on the way. In New Zealand we are just starting to see this trend catalyst and challenge traditional media sources. </span></div><span style="font-family: Arial, Helvetica, sans-serif;"><br />
Yesterday, <a href="http://nzgallery.co.nz/Default.aspx?TabID=36207&blogid=96">Fashion Without Borders</a>, a discussion conference held by <a href="http://www.finz.co.nz/">FINZ</a> (Fashion Industry New Zealand) highlighted in part the digital revolution and it’s effect on the development of the industry.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
Key panelist, <a href="http://www.joannefaith.com/">Joanne North</a> describes the interaction between brands and consumers online as a new dynamic:</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><em><br />
“Now, brands are interacting with their fans, an interaction once regarded as mainly for the insiders, magazines and retailers. Fashion brands are able to place themselves in the same spaces as their consumers, and stay visible by appearing on their Facebook walls and Twitter feeds."</em></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
But despite this we are still lagging behind the rest of the world. I thought I’d take the time to see who leveraged NZFW the best through our online media:</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><br />
Best blogger</strong> – this one has to go to Isaac Hindin-Miller of <a href="http://www.isaaclikes.com/">http://www.isaaclikes.com/</a> and <a href="http://www.twitter.com/isaaclikes">@isaaclikes</a>. This guy is a fashion connoisseur, and is constantly feeding back trends around the world. At least twenty blog posts tagged ‘Air NZ Fashion Week’ – he has and still continues to pave the way of our digi-fashion industry. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><br />
Best supporting sponsor</strong> – aside from the usual suspects (Air NZ, Westpac, NZ Herald), this year <a href="http://www.smashboxcosmetics.co.nz/">Smashbox</a> <a href="http://www.twitter.com/smashboxartists">@smashboxartists</a> did a great job profiling their work during Fashion Week, actually during the week (and not afterward like lots of other sponsors!) on their <a href="http://www.facebook.com/smashboxnz">Facebook</a> - this included behind the scenes photos, and a competition run throughout August/September for a makeup artist to accompany Smashbox to NZFW. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong><br />
Best emerging designer</strong> – This has to go to <a href="http://www.celinerita.com/">Celine Rita</a>, this lovely lady is on <a href="http://www.facebook.com/CelineRita">Facebook</a> & Twitter <a href="http://www.twitter.com/CelineRita">@CelineRita</a> and is especially great at generating talk through competitions through tagging & liking, and generating a down-to-earth online presence. This year was her first year at NZFW since establishing in 2008 and methinks she has a great future!</span><br />
<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><strong><br />
Best established designer</strong> – In my opinion the younger more emerging talents are trying harder through social media to breakthrough their brands, through word of mouth. However, <a href="http://www.stolengirlfriendsclub.com/">Stolen Girlfriends Club</a> <a href="http://www.twitter.com/stolenGFclub">@stolenGFclub</a> have made a stamp online into popular blog sites Isaac Likes and <a href="http://www.fashiontoast.com/">Fashion Toast</a>, generating tens of thousands of hits, and have also created their own blog following NZFW! Check it out <a href="http://blog.stolengirlfriendsclub.com/">here</a>. </span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
<br />
The face of <a href="http://www.nzfashionweek.com/">NZFW</a> <a href="http://www.twitter.com/nzfashionweek">@nzfashionweek</a> will no doubt be different again next year, especially as these key figures (and many more) will further delve the fashion industry into a digital arena, and we at markomPR cannot wait!</span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Written by Jess Miller</span><br />
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</script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-44192496593660777852010-10-01T13:41:00.007+13:002010-10-01T13:49:06.149+13:00Canterbury Quake - Crisis Comms In Action<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2bnp3mvl754I6kPc6ue4IzhEDujmBpqHmbGOz6SRJUX5GWoX2hfM-dNDklMc0w6nlV3YWO8qYcF1X3_hzzWV3l_-7IdDRCnizMpD21pcWO99B4cVe6KTTD5BJjvGLqQTMT6qsQVllnd8N/s1600/christchurch-quake.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="132" px="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh2bnp3mvl754I6kPc6ue4IzhEDujmBpqHmbGOz6SRJUX5GWoX2hfM-dNDklMc0w6nlV3YWO8qYcF1X3_hzzWV3l_-7IdDRCnizMpD21pcWO99B4cVe6KTTD5BJjvGLqQTMT6qsQVllnd8N/s200/christchurch-quake.jpg" width="200" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">It struck at 4:30am, which didn’t leave much time for the local and national media to organise the morning report for Sunday September 5th. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
Despite this, the coverage gained was flawless, which can be put down to the fast thinking crisis communication strategy behind New Zealand’s Civil Defence. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
Minister of Civil Defence, John Carter commented earlier thisyear that New Zealander’s <a href="http://www.beehive.govt.nz/release/new+zealanders+unprepared+disaster">were unprepared</a> to deal with a disaster. People only began to seek information about how to deal with a potential Tsunami in March after several warnings were issued. The clear message Civil Defence were sending: it's too late to seek information well after a disaster has occurred. The Canterbury 'quake was too severe to ignore, and we listened. </span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">Carter definitely presented an exemplar performance, and fronted on television extremely well in a matter of hours following the first 7.1 sized tremor, as did Mayor Bob Parker. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
The output that Civil Defence were generating was enormous - there were curfews ordered, school’s staying closed, a CBD lock down, a state of emergency, buildings getting torn down before they fell down, burst water mains, and power outages. Widespread panic was avoided completely, as the dissemination of this information was clear, concise, regular, and at no point did it seem the disaster was bigger than us. </span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">The somewhat confusing response to the Tsunami in the Pacific last year left many unsure about the confidence held in our Civil Defence, however they managed every level from declaring a state of emergency to discussion around recovery with caution and attention, and <a href="http://www.stuff.co.nz/national/4096817/Civil-Defence-earthquake-response-superb-minister">was applauded</a> by the Minister. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
More than 3,000 followers of the <a href="http://www.twitter.com/NZcivildefence">@NZcivildefence </a>Twitter account watched closely as updates were fired through with only minutes in between. The hashtag #eqnz was quickly adopted into most tweets, despite the official tag for the Civil Defence being a long winded #christchurchquake (click <a href="http://www.cats-pyjamas.net/2010/09/social-media-use-in-a-crisis-eqnz-which-hashtag-prevails/">here</a> if you want to know why). </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
Prominent researchers Neilson looked into<a href="http://www.voxy.co.nz/technology/new-zealanders-turn-social-media-hear-and-share-christchurch-earthquake-news-sur/5/62991"> the drive of social media</a> following the biggest earthquake seen in 80 years. Over 27,000 comments and posts on various different social media engines in the 6 days that followed with aftershocks. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
The strength of our social media, and the successful crisis communication response entailed that the heads at <a href="http://www.foxnews.com/scitech/2010/09/03/major-earthquake-hits-new-zealand/">Fox News</a>, <a href="http://links.visibli.com/links/f87a6f">Good Morning America</a>, <a href="http://www.bangkokpost.com/breakingnews/194509/7-0-magnitude-earthquake-shakes-new-zealand">The Bangkok Post</a>, and UK’s <a href="http://www.bbc.co.uk/news/world-asia-pacific-11183685">BBC News</a> broke the story around the world, and were trawling <a href="http://twitpic.com/">Twitpic</a> well before any professional photos had been taken. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"><br />
Written by Jess Miller.</span><br />
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</script>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-490797893679316969.post-45929279709414966562010-09-10T16:33:00.002+12:002010-09-10T16:33:59.279+12:00Representing your company online<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0yUUjTvF2e-UVJz9HZpCqW7Pcs36jmYH_g0kCMcq0EQfRLanGsNli7F81LHjdT93k5_2FRLyj1JkFB9MdseRFokPO8BAdejoQ4kzszASmrIxayhYmIBPysXvicS4CxkDMdg7l8Z0trRgH/s1600/Etiquette+Books.JPG" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="148" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0yUUjTvF2e-UVJz9HZpCqW7Pcs36jmYH_g0kCMcq0EQfRLanGsNli7F81LHjdT93k5_2FRLyj1JkFB9MdseRFokPO8BAdejoQ4kzszASmrIxayhYmIBPysXvicS4CxkDMdg7l8Z0trRgH/s200/Etiquette+Books.JPG" width="200" /></a></div><br />
<span style="font-family: Arial, Helvetica, sans-serif;">There have been several cases in New Zealand regarding employees getting fired for conducting themselves online in a way that is detrimental to their business. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div></div><span style="font-family: Arial, Helvetica, sans-serif;">No less than a month ago, a woman employed by Wellington Free ambulance </span><a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10663724"><span style="font-family: Arial, Helvetica, sans-serif;">was fired</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> after a spat with another colleague made its way onto Facebook. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div></div><span style="font-family: Arial, Helvetica, sans-serif;">Also in August, a NZ Post employee </span><a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10668899"><span style="font-family: Arial, Helvetica, sans-serif;">was also fired</span></a><span style="font-family: Arial, Helvetica, sans-serif;"> for criticizing his job, and humiliating a workmate on Facebook. </span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div></div><span style="font-family: Arial, Helvetica, sans-serif;">Even thought most of us have personal accounts on various different social media platforms, it doesn’t always mean that your comments will only be attributed to your personal opinion – but could be tied to that of your company.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div></div><span style="font-family: Arial, Helvetica, sans-serif;">It seems that people don’t know where to draw the line with personal and professional boundaries online, so I thought to further my last blog post about ethics and etiquette and pull the focus to a personnel level.</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div></div><span style="font-family: Arial, Helvetica, sans-serif;">Fail-safe measures when it comes to online communication</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div><span style="font-family: Arial, Helvetica, sans-serif;"></span></font></div><ol><li><span style="font-family: Arial, Helvetica, sans-serif;">If you are discussing your company over the internet in any way, make it clear that the views expressed are your views, and are not necessarily that of the company in question. But this is also hazy – be smart about what you say and where you say it!</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Never comment on behalf of your organization (online or not) unless you are the designated spokesperson. There is a reason why most large businesses have a Communications team, or contract out to specialist agencies, and it’s because they know the media better than you do when it comes to fronting up.</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Furthering this, if you spot a potential issue for your company online, flag it for the right person to deal with. Often problems can be easily diffused if the team Communicators get in touch with who is causing the problem and discuss it. </span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Everything you say online will be up there forever, so be clear, concise and if in any doubt, don’t say anything at all, or ask somebody who will be able to shed some light on any confusion you may have. </span></font></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Never share anything that is professionally confidential in any way – this includes sharing colleagues personal information and contact details, company issues, and records of conversations unless you have written permission. </span></li>
</ol><span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div></div><span style="font-family: Arial, Helvetica, sans-serif;">In most cases where people find themselves suddenly out of work because of their online actions, it is because they let a little frustration and hot-headedness get the better of them! Take any issues you have straight to your employer directly, and avoid the whole situation all together!</span><br />
<span style="font-family: Arial, Helvetica, sans-serif;"></span><br />
<div></div></font><br />
<div></div></font><br />
<div></div></font><span style="font-family: Arial, Helvetica, sans-serif;"><script type="text/javascript">
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<span style="font-family: Arial, Helvetica, sans-serif;">Written by Jess Miller</span><br />
<br />
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</script> Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-490797893679316969.post-12876864243475958612010-08-23T17:08:00.010+12:002010-08-23T17:20:19.406+12:00Social Media Etiquette and Ethics<div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs9dOJHJefYDGIDvakAiHYj9pW5l7rkXXaUh3lvimjJ8Fr8KUsCN0q4YYODljOPov5vqVaZwUzQzs1QIgR_flx_7N-Kz9OmShQoS2DgjtM_IJe7PMhHRaSTE5tMvspQBkYdDAXa3nMxaHj/s1600/ethics.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="133" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs9dOJHJefYDGIDvakAiHYj9pW5l7rkXXaUh3lvimjJ8Fr8KUsCN0q4YYODljOPov5vqVaZwUzQzs1QIgR_flx_7N-Kz9OmShQoS2DgjtM_IJe7PMhHRaSTE5tMvspQBkYdDAXa3nMxaHj/s200/ethics.jpg" width="200" /></a><span style="font-family: Arial, Helvetica, sans-serif;">In terms of Public Relations, we have a <a href="http://www.markompr.com/default.asp?sid=4&cid=6&aid=">grand code of ethics</a> in which we abide by when communicating in a professional capacity. </span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">Do we need rules when doing the same, but over a much more informal mode of social media? The answer is "yes". </span><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><br />
<strong><u><span style="font-family: Arial, Helvetica, sans-serif;">5 Rules of Engagement</span></u></strong><br />
<ul><li><span style="font-family: Arial, Helvetica, sans-serif;">Talking business 100% of the time does not work (there is a right time, pick and choose your moments)</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Social media users do not appreciate being spammed or continually targeted (personal communication tends to spread the messages further)</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Always say who you are, and be clear about your intentions</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">People value brands when they know the face who is talking for them</span></li>
<li><span style="font-family: Arial, Helvetica, sans-serif;">Be sincere and respectful– word spreads faster than you can even imagine online</span></li>
</ul><span style="font-family: Arial, Helvetica, sans-serif;">Social media has evolved into a tight knit network of people, and is often referred to as the online water cooler discussion. It’s simple and easy to enter these communities, yet it is also just as simple and easy to assume you can act in whatever way you please. If you’re not careful, you can easily damage your personal and/or professional reputation. </span><br />
<div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">Kiwi businesses are latching on to the idea of transparency online. The <a href="http://twitter.com/vodafonenz">Vodafone NZ Twitter account</a> clearly indicates that they have a team of 9 who all communicate at any given time. Each member of the team signs off with their initials when posting so the network of Vodafone followers know exactly who is talking. </span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">Other successful Kiwi brands with a “face to the name” are Urgent Couriers, and Giapo Icecream. </span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">“<a href="http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10659339">How to make a splash online</a>” details more about local business owners sealing deals, promoting messages, and building relationships through social media. </span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">If you’re prepared to invest the time, then it is a great platform to stronger brand management. Be patient – reaching the centre of the water cooler doesn’t happen overnight!</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><br />
</span></div><span style="font-family: Arial, Helvetica, sans-serif;">Written by Jess Miller</span><br />
<a class="addthis_button" href="http://addthis.com/bookmark.php?v=250&username=markompr"><img alt="Bookmark and Share" height="16" src="http://s7.addthis.com/static/btn/v2/lg-share-en.gif" style="border-bottom: 0px; border-left: 0px; border-right: 0px; border-top: 0px;" width="125" /></a><script src="http://s7.addthis.com/js/250/addthis_widget.js#username=markompr" type="text/javascript">
</script>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-490797893679316969.post-936582241486528872010-08-17T23:56:00.001+12:002010-08-17T23:58:33.789+12:00Tracking Your Brand Online – 3 Handy Tools<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglKnqtAz_LMdfWfjLQzqGlZf0fBma8hszO5fO81Hcgm0l9xQ2jLdB-5NGp8GHcr0_d1YQtZlsCVNnGzTDFmfHmuEqQ0masWMdcdy9Hvzf9ITc0qgi6G14fTZE72b2RKnPgHSilMvNvLZCs/s1600/Blog170810.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="192" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglKnqtAz_LMdfWfjLQzqGlZf0fBma8hszO5fO81Hcgm0l9xQ2jLdB-5NGp8GHcr0_d1YQtZlsCVNnGzTDFmfHmuEqQ0masWMdcdy9Hvzf9ITc0qgi6G14fTZE72b2RKnPgHSilMvNvLZCs/s200/Blog170810.jpg" width="200" /></a></div><span style="font-family: Arial, Helvetica, sans-serif;">Here <a href="http://www.markompr.com/">@markomPR</a>, we’re all about working smarter, not harder. We have easy (and free) tools to help your business grow and getting that all-important ROI (return on investment). Now that the scope of traditional PR is turning toward social media, we need to look at different ways to show the influence your brand has on internet users. We’ve searched the web high and low for the best tools around for doing exactly that. Check ‘em out!</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong>1. <a href="http://www.google.com/analytics/">Google Analytics</a></strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">This free tool enables you to see and analyse the web traffic data e.g. the effectiveness of your blog, website, mobile apps or even virtual business card (if you have UA code attached to it). GA provide customized reports when on traffic generation, most popular landing pages and even referring websites.</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong>2. <a href="http://www.socialmention.com/">Social Mention</a></strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">This service provides daily *real time* social media alerts based on key words and information you program into the system, and allows you to track and measure what people are saying about you, your company, your competitors or any topic in the world!</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><u>Tip:</u> For small/new brands and specific campaign names, key words may need to be set up with no spaces in between e.g. “socialmedianewzealand”</span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;"><strong>3. <a href="http://websitegrader.com/">Website Grader</a></strong></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Put in your company website and the site will analyse how well you are utilizing it. It will rank your usage of blogs, bookmarking, twitter, tags, links, posts, pages and anything to do with having an online presence! You can also add competitor’s websites and it will compare them for you. </span><br />
<br />
<span style="font-family: Arial, Helvetica, sans-serif;">This little gem will also tell you how to improve your website! Is there anything it doesn’t do?</span><br />
<br />
<span style="font-family: Arial;">For more tools click <a href="http://markompr.blogspot.com/p/hot-links.html">here</a></span><br />
<span style="font-family: Arial;">Written by Jess Miller</span><br />
<br />
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</script> <span style="font-family: Arial, Helvetica, sans-serif;"></span>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-490797893679316969.post-90267371869629162882010-08-06T17:45:00.003+12:002010-08-09T10:47:07.784+12:00Protecting Your IP in the World of Social Media<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuTePSwYAIRqZjAE1a6WTj8FERMRTjqK3EpZ7Iz-mIR02asS5OikqPLJcOdHhTqSr7KrJzqxzJT9s8LoBznJce_nsgaylro4elBIpc213oAb6gG9d2IEEQYZIhH3EURXkRKoNv_u-yqIEv/s1600/Copyright.JPG" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" bx="true" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuTePSwYAIRqZjAE1a6WTj8FERMRTjqK3EpZ7Iz-mIR02asS5OikqPLJcOdHhTqSr7KrJzqxzJT9s8LoBznJce_nsgaylro4elBIpc213oAb6gG9d2IEEQYZIhH3EURXkRKoNv_u-yqIEv/s200/Copyright.JPG" width="200" /></a></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">We’re all aware of the great advantages to placing ourselves and our businesses online, but what are the dangers?</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">Our Internet Protocol <a href="http://home.esn.net/support/glossarya.html#I">(IP)</a> is a number assigned to every host of a computer. Hacking occurs when a person enters a foreign IP and gains access to protected information, causing irreversible damage to a brand.</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">The time we put into establishing a presence on social media is too valuable not to protect. Here’s where our friend, <a href="http://www.ajpark.com/people.php?we_objectID=46&we_objectTID=173">Jonathan Aumonier-Ward</a> from intellectual property firm, <a href="http://www.ajpark.com/">A J Park</a> offers some handy advice.</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">“You need to do a risk-management evaluation. Do your research to see who is using your brand name and where.” Free sites that you can use are <a href="http://home.esn.net/support/glossarya.html#I">here</a> and <a href="http://checkusernames.com/">CheckUserNames</a>. </span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">If identical brand names exist in other locales on the World Wide Web, protecting your IP is best avoided. </span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">“If the risk of getting your IP copied is small, run with the risk,” Jonathon believes it can always be addressed later, like in the case of start-up businesses where the future success of the business is unknown.</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">It is when companies start to gain a bigger presence online that they become in danger of being targeted.</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">Kiwi celeb, Dai Henwood, fell victim to <a href="http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10661073">Hell Pizza</a> beinghacked last month. His Facebook, Twitter and cellphone was hacked countless times, and he’s not the only one. </span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">The risk of copyright is another hot potato … <a href="http://www.copyrightservice.co.uk/copyright/p08_berne_convention">The Berne Convention</a> at least protects the rights of authors all over the world, including New Zealand. </span></div><div style="text-align: justify;"><br />
</div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;"><u><strong>So what are the key tips according to Jonathon to protecting your IP online:</strong></u></span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">• Keep a dated paper trail of items that you have written (online or not)</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">• Ensure the account login details to your online channels are kept secure so in the event of IP being compromised, you can prove authenticity </span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">• Check the terms of service for the social media channels you upload content to e.g. when you load content on Facebook/Flickr be it copy, photos or other media files you are agreeing to a change in ownership i.e. Facebook/Flickr now own your IP</span></div><div style="text-align: justify;"><span style="font-family: Arial, Helvetica, sans-serif;">• If in doubt, get strategic advice from the professionals!</span></div><span style="font-family: Arial;">Written by Jess Miller</span><br />
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