Tracking Your Brand Online – 3 Handy Tools

Here @markomPR, we’re all about working smarter, not harder. We have easy (and free) tools to help your business grow and getting that all-important ROI (return on investment). Now that the scope of traditional PR is turning toward social media, we need to look at different ways to show the influence your brand has on internet users. We’ve searched the web high and low for the best tools around for doing exactly that. Check ‘em out!

1. Google Analytics
This free tool enables you to see and analyse the web traffic data e.g. the effectiveness of your blog, website, mobile apps or even virtual business card (if you have UA code attached to it). GA provide customized reports when on traffic generation, most popular landing pages and even referring websites.

2. Social Mention
This service provides daily *real time* social media alerts based on key words and information you program into the system, and allows you to track and measure what people are saying about you, your company, your competitors or any topic in the world!

Tip: For small/new brands and specific campaign names, key words may need to be set up with no spaces in between e.g. “socialmedianewzealand”

3. Website Grader
Put in your company website and the site will analyse how well you are utilizing it. It will rank your usage of blogs, bookmarking, twitter, tags, links, posts, pages and anything to do with having an online presence! You can also add competitor’s websites and it will compare them for you.

This little gem will also tell you how to improve your website! Is there anything it doesn’t do?

For more tools click here
Written by Jess Miller