Have you sorted what you are doing for New Years this year? It’s way too soon I know, but keep Gisborne festival, Rhythm and Vines in mind as the frantic planning rolls around at the last minute.After 8 hard years and just starting out as a student party in the backyard of a family vineyard, Rhythm and Vines has reached the top of their game nationally and internationally. Last year Tourism New Zealand awarded them gold in the ‘Best Festival/Event’ category at the annual awards last year and RnV (as it is nicknamed) as has also ranked in the top 5 New Years destinations by The Times and The Guardian UK. Now that’s what I call impressive!
I’ve just returned from my first RnV experience and thought I’d give you a run down on what a slick operation this beast really is. Firstly, let it be known that 1600 people follow them on Twitter and a whopping 30,000 like them on Facebook. Now don’t think that just because it’s over that we won’t hear from them on these channels for another 6 months – wrong. These guys hold a captive audience and they know it – there have been postings, photos, and videos with responses in the hundreds almost every day this month, and there are no doubt lots of reviews due to come out in various long lead media outlets over February and March. They also have a tactical plan of media engagement leading up to the announcement of headliners, which is staggered from August onwards, as well as the release of ticket sales. Additionally, all messaging is backed up and reinforced by key partners ZM Radio and Music Television (MTV).
From a communications point of view, media of all shapes and sizes covered the event, with over 100 physically attending, reporting, reviewing, or photographing. Watch this space for future Tourism NZ video exports to entice travelers to our neck of the woods with captivating footage from last years festival. Organisers also had a camera crew following around the team behind it all for Behind The Vines - a blog style website that takes you beyond the curtain and backstage.
This festival cuts no corners in terms of safety either. St John set up with what looked like at least 30 paramedics, 5 ambulances and around the clock service to those who had a little too much fun. Fulton Hogan came in to reduce the rising dust twice daily with water trucks spraying the tracks, and there are just about as many security guards as there are festival goers too!
I’d highly recommend you get in quick for this as on New Years Eve it sold out with ticket sales reaching 25,000. Who knows, I might see you there!
I’ve just returned from my first RnV experience and thought I’d give you a run down on what a slick operation this beast really is. Firstly, let it be known that 1600 people follow them on Twitter and a whopping 30,000 like them on Facebook. Now don’t think that just because it’s over that we won’t hear from them on these channels for another 6 months – wrong. These guys hold a captive audience and they know it – there have been postings, photos, and videos with responses in the hundreds almost every day this month, and there are no doubt lots of reviews due to come out in various long lead media outlets over February and March. They also have a tactical plan of media engagement leading up to the announcement of headliners, which is staggered from August onwards, as well as the release of ticket sales. Additionally, all messaging is backed up and reinforced by key partners ZM Radio and Music Television (MTV).
From a communications point of view, media of all shapes and sizes covered the event, with over 100 physically attending, reporting, reviewing, or photographing. Watch this space for future Tourism NZ video exports to entice travelers to our neck of the woods with captivating footage from last years festival. Organisers also had a camera crew following around the team behind it all for Behind The Vines - a blog style website that takes you beyond the curtain and backstage.
This festival cuts no corners in terms of safety either. St John set up with what looked like at least 30 paramedics, 5 ambulances and around the clock service to those who had a little too much fun. Fulton Hogan came in to reduce the rising dust twice daily with water trucks spraying the tracks, and there are just about as many security guards as there are festival goers too!
I’d highly recommend you get in quick for this as on New Years Eve it sold out with ticket sales reaching 25,000. Who knows, I might see you there!
P.S The showers for onsite campers were better than my own at home.
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