It's nearing the end of January, some of you will have already started your New Year's resolutions ... some may have already fallen by the wayside ... Among all the focus on health, fitness, relationships and hobbies; don't neglect your career resolutions.
Give your 'job-life' a boost at one of the many Communications, Marketing and Social Media courses and conferences coming up in the next couple of months!
__________________________________________________________
“Understand how digital is increasingly a part of everything we do and how Obama for America leveraged this to connect with tens of millions of people, understand why your business needs to be online and how to utilise social media platforms including Facebook and Twitter to drive revenue and build customer engagement and brand loyalty and find out what the future looks like for social media”
Is a great opportunity to ask industry experts about social media marketing and how you can best use it to boost business.
When: Wed 13 Feb 2013, 07:00 AM
“We will be taking a tour of the rapidly changing landscape of Social Media sites including Facebook, Twitter, Linked In and Google Plus. Learn how to make the most of these services from both a business and a personal perspective. The importance of managing your personal information well on the internet will be included.”
__________________________________________________________
Where: Viaduct Events Centre, 161 Halsey Street, The Viaduct, AKL
Cost: $75
Cost: $75
__________________________________________________________
Course will be led by Christiaan Buijsers. He has 21 years IT experience and has been teaching computing-related courses for adults for over 15 years.
Date: Sat 2 Mar
Time: 9:00am–12:00pm
Where: Western Springs College, 100 Motions Rd, Auckland
Time: 9:00am–12:00pm
Where: Western Springs College, 100 Motions Rd, Auckland
Cost: Standard tickets are $36.00 (Booking fees may apply)
Restrictions: R15
Restrictions: R15
__________________________________________________________
- “Create Social Media Campaigns Which Create BUZZ
- Inspiration and case studies drawn from a mixture of the most creative and engaging campaigns around
- Start Seeing ACTUAL Results
- Effectively evaluate social media activity using the latest social media monitoring, measuring and evaluating practices & see actual ROI
- Protect Your Brand In A Social Media Crisis
- Mitigate reputational threats and risks to the business using online crisis frameworks
- Manage Negativity In Social Media Confidentially & Compliantly
- Learn online community management best practice, understand the most threatening legal pitfalls and how to tackle
- Dictate Your Own Social Media Strategy
- SMK provides framework to dictate and direct your own campaigns, rather than delegating them to third parties”
Suitable for professionals involved with: Marketing / Public Relations / Communications / Digital marketing / Internal comms / E-commerce (from manager to executive level).
Dates: Thursday 7th March and Friday 8th March 2013
Time: 9.30 - Welcome Reception | 10:00 – Start | 16:30 - Finish (each day)
Location: TBC
Cost:
2 DAYS: $1895 (Full Price) | $1594 (Early bird)
1 DAY: $995 (Full Price) | $837 (Early bird)
[Early Bird Offer only available if booked before expiry date]
* All Prices exclude GST
__________________________________________________________
- “Develop a fully integrated digital marketing strategy including: online, social and mobile
- Start seeing real ROI from your digital spend
- Reduce waste and inefficiency in your activity
- Understand and appreciate the role of different digital media and mediums in the customer journey
- Have the confidence to brief and manage your agencies or other digital third parties”
Suitable for professionals involved with: Marketing / Public Relations / Communications / Digital marketing / Internal comms / E-commerce (from manager to executive level).
Dates: Monday 4th March and Tuesday 5th March 2013
Dates: Monday 4th March and Tuesday 5th March 2013
Time: 9.30 - Welcome Reception | 10:00 – Start | 16:30 - Finish (both days)
Location: Karstens, Rydges Auckland, 59 Federal St Cnr Kingston Street, Central City, Auckland, 1010
Cost:
2 DAYS: $1895 (Full Price) | $1594 (Early bird)
1 DAY: $995 (Full Price) | $837 (Early bird)
[Early Bird Offer only available if booked before expiry date]
* All Prices exclude GST
__________________________________________________________
- Stay ahead of the game with some well-timed updates, a chance to do some forward thinking and look at what's next, what's possible and what's around the corner on the social web.
- Learning outcomes
- Developed understanding of the digital environment
- Knowledge of trends
- Improved understanding of software and hardware developments
- Developed understanding of communication issues and implications arising from emerging technology
Trainer, Catherine Arrow is an international public relations consultant, educator and writer. Secretary of the Global Alliance for Public Relations and Communication Management, Catherine is a Fellow of the Chartered Institute of Public Relations, a Chartered Public Relations Practitioner and a Member of PRiNZ.
Date: 28 February 2013
Time: 9:30 am - 12:30 pm
Venue: TBA
Cost: $200.00 + GST (Earlybird Member) | $355.00 + GST (Earlybird Non-Member)
__________________________________________________________
- What works when preparing a press release (and what doesn't)
- How to identify who to go to
- When to make the approach
- Part of the preparation of a successful press release depends on its presentation. To assist your chances of ensuring it gets attention, we will also review previous pieces prepared by course participants and offer ways of improvement.
- As part and parcel of this programme, there will be short sessions on:
- Grammar
- Punctuation
- Spelling
- And the correct use of words for the right occasion will also be included.
- Learning outcomes
- Course participants can expect to develop a greater degree of confidence in the ability to prepare and submit a suitable press release for the right occasion and pitch it in a compelling and timely manner.
Suitable for entry level to intermediate - looking to improve media writing, gain media knowledge and develop media relations skills.
Trainer, Geraldine Johns has been working as a print journalist for some thirty years. For the first twenty, she held down a variety of staff writing roles, including New Zealand Herald, Metro magazine, Sunday Star-Times, Baltimore Sun, New Zealand Listener and Bon Appetit magazine.
Date: 13 March 2013
Time: 9:00 am - 4:30 pm
Venue: TBA
Cost: $328.00 (Earlybird Member) | $630.00 (Earlybird Non-Member) | $175.00 (Student)
Cost: $328.00 (Earlybird Member) | $630.00 (Earlybird Non-Member) | $175.00 (Student)
List collated by Bridget Bisset
Posts
No comments:
Post a Comment